Reflection Paper on Celebrity Marketing (Essay Sample)

Reflection Paper on Celebrity Marketing
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Reflection Paper on Celebrity Marketing
In the digital age, major companies are leveraging the power of celebrities to market their products or services. Social media has evolved to be an advertising hub for major companies because of the billions of potential customers. According to Hoyer et al. (2016), many customers get to know about a product through advertising and mass media, including social media platforms are favorable places to market. Again, Social media have a mass reach but a more
personal feel because consumers choose when, where, and how to access and share content. And this forms the basis of celebrity marketing.
Instagram, Tik Tok, Facebook are the most admired zones for marketers because of the huge following and celebrity influence. Hoyer et al (2016) contends that marketing is all about the psychological game. How the consumer sees, hears, and interacts with the product or service is crucial to how they become loyal. With celebrity marketing, I think the famous individual doesn’t need to be a global superstar but a familiar face with the target audience. In my thinking, I believe many people love celebrities be they athletes, comedians, or actors. The most important step is to match the right celebrity with the right product and blend them in the right ad campaign (Schouten et al., 2020). The results can be huge and can sometimes improve the public opinion about the said company.
In some instances, the only shortcoming is