Samsung Electronic Current and Future State Research (Essay Sample)

Samsung Electronic Current and Future State
Name
Institutional Affiliation
Current State
In terms of financial statements, Samsung has registered an increase in operating profit to $12.6 billion by June 2017. The increase in profit can be attributed to the introduction of Samsung Galaxy S8 smartphone and the rising demand for memory chips. The profit realized by the company in the second quarter supersedes the profit realized by its main rifle Apple Company (Reisinger, 2017). Even though the company registered a growth in operating profit, the company is struggling with reputation. The company is currently trying to build its name after an embarrassing recall last year of its Galaxy Note & smartphone because its battery was reported to be exploding.
In terms of organization structure, Samsung currently has established more than 15 regional headquarters and 54 global sales offices in the world. The expansion of business to other regions can be attributed to the high demand for Samsung products in various part of the world. In terms of visual display, Samsung is currently leading in the flat panel TV with 26.8 Percent of the total market share (Reisinger, 2017). The high market share can be attributed to the perceived quality of Samsung products by many consumers in the world. Currently, the company introduces new premium digital appliances refrigerator and washing machine which are eco-friendly. The introduction of eco-friendly products is part of the corporate social responsibility of the company towards a green environment.
Furthermore, the company is currently pushing strong when it comes to wearable technology and tablets products. The company is constantly releasing wearable devices such as Gear 2, Galaxy Gear, and Gear Fit that are currently interesting for Gear Live funs. Even though Gear products originally came with Android pre-installed operating system, the company has re-modify Gear devices and it can be updated to Tizen. As for Gear Fit, and Gear 2, Tizen has been made as the primary operating system. The new innovative products currently introduce by the company to the market is mainly directed to satisfy the needs of customers.
As a leader in NAND and DRAM flash memory, the company is currently enjoying a 39.8 percent of DRAM market share and 38 percent of NAND market share in the world. Similar to flash memory products, the company is also currently leading in term of Smart Card IC industry with 23 percent of the total market share in the world (Reisinger, 2017). The company is also the second largest in terms 0of CMOS products with 22 percent of the market share. In relation to LED chips, the company is the second largest producer with a market share of 10.4 percent. In the production of printing solutions products, the company is the second largest producer of A4 Laser printers.
In terms of mobile technology, the company is currently doing well. Samsung is currently leading the mobile phone market with 27.2 percent of the world's market share. In relation to smartphone products, Samsung is currently leading with a market share of 32.3 percent of the world's total market share. More than 10 million units of Samsung S8, which were introduced this year, have been sold by the end of July 2017. The high sales of Galaxy S8 products can be linked to its quality and cutting-edge technology used in its production (Reisinger, 2017). This year the company has expanded its lineup to include tablets and wearables; once again it has strengthened its position as world leader in the mobile communication business.
Future State
Because the company has registered a drastic improvement in terms of sales of memory chips, it is likely that the company would expand the production of memory chips in other regions. The high demand for memory chips manufactured by the company is likely to give a competitive advantage to the company (Herh, 2017). Since the production of memory chips is more lucrative and profitable, the company in the future is likely to register a huge r...