Social Media Analytics Role in Fashion Marketing Business Essay (Essay Sample)

Social Media Analytics Role in Fashion Marketing
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Social Media Analytics Role in Fashion Marketing
Fashion marketing has taken a tremendous shift from the traditional forms of advertisement in the digital age. The process of product marketing predominantly uses advanced internet-based modes of technology to manage the information flow to potential customers. As such, the new paradigm of fashion marketing is mainly dependent on digital data. The emergence of social media has become the most influential phenomenon to transform the marketing landscape in the fashion industry. Currently, the use of social media analytics and predictive tools dominate the fashion marketing landscape, including; understanding consumer behavior, product designing and promotional strategies. Social Media Analytics has made fashion marketing easy, cost effective, customer-responsive and innovative in contrast to the traditional forms of marketing.
The integration of Social Media Analytics (SMA) makes the collection of market data highly efficient. This makes it easier for marketers to design effective marketing strategies far better improved than the tedious, time-consuming and expensive traditional methodologies. According to Khan (2017), social media analytics has become a powerful tool by reducing the time taken to develop adverts and marketing design by half. SMA surveys, web-based customer feedback systems and product reviews effectively help marketers to collect relevant data on products in real time (Khan, 2017). The paradigm of fashion marketing uses social media analytic marketing systems to acquire information related to product designs and customer preference from a vast pool of users within a very short time span. In comparison, the traditional market data collection methods are not only time consuming but can only collect information from a section of customers at any given time. In conclusion, Social Media Analytics increases the efficiency of marketing in fashion by making the collection of marketing information easier and convenient for organizations.