Social status by consumerism, 1920s (Essay Sample)

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Social status by consumerism, 1920s
In the 1920's the economy of America was booming with the best production. The people of America were only producing and buying the basic products (Higgs, n.d.). By 1920 most of the products were not in demand as the supply had accumulated in the previous centuries. The consumers could only buy when persuaded. The state of the market made consumer economists come up with a new idea. Edward Cowdrick called the idea 'the new gospel of consumption.' (Higgs, n.d.). The new gospel of consumption involved introducing goods of high value for consumption by a class of people (Higgs, n.d.). The goods inflicted envy among consumers and resulted in high consumption and economic growth (Higgs, n.d.). The consumers' demand for new products in the market since then has never been satisfied.
Keeping up with the Jones
The phrase means doing something to show off your purchasing power to gain a certain social class. Consumers may sometimes buy a product not because they need it but to blow the trumpet; they have money like other people. As I grew up, I could buy the newest fashion clothes, phones, and video games. The reason for this was to show off to my peers. The trend made me live beyond my limit and even trick my peers into getting money to sustain my status.
Environmental problems
Consumers have demanded cheap fashion clothes in a significant volume. The fashion companies have been producing garments demanded every day, unlike in the 90s whe