Strategic Ambition, Value Proposition, and Content for Marketing a City (Essay Sample)

Strategic Ambition, Value Proposition, and Content for Marketing a City Student Name University Course Professor Name Date Strategic Ambition, Value Proposition, and Content for Marketing a City A digital business strategy entails a policy to improve business intelligence and performance through new products or services and streamlining internal processes. The first principle of digital business strategy, knowing yourself, comprises such elements as ambition and value proposition. In addition to content, these principles can effectively market a city. In this case, the main question to address is the primary goal of the marketing exercise. The ambition focuses on the strategy and not the business itself. Strategic ambition addresses the issue of what is hoped to happen after the execution of the strategy. In marketing a city, the ambition is to increase inbound human traffic significantly, especially targeting the marketed places. Marketing cities often involves communicating interesting facts and places to attract tourists. The ambition of a strategy in this regard is to make a city a tourist hub and to help it raise money from tourism. Such ambitions are often specific short-term but can also apply in the long run. Value proposition focuses externally on consumer perceptions of the problem solved by the business and the value they place on the ability to solve it (McKeown & Durkin, 2016). Marketing a city requires informing clientele about what makes the city unique from the rest. Content entails the actual message sent out to customers. The content of the message should focus majorly on the value proposition. Following the COURAGE model, the message regarding t...