Strategic Analysis of Netflix Company (Essay Sample)
tHIS ESSAY INVOLVED IDENTIFYING THE INTERNAL CHARACTERISTICS OF NETFLIX AS A COMPANY AND WHAT REALLY GIVES NETFLIX AN ADVANTAGE OVER ITS COMPETITORS. WHILE ON IT, IT WAS CRUCIAL TO MENTION THE TANGIBLE AND INTANGIBLE RESOURCES OWNED BY NETFLIX COMPANY. aLSO, TO IDENTIFY THE STRENGTHS AND WEAKNESSES AND TO COMPARE WITH THE THREATS AND OPPORTUNITIES THAT ARE APPARENT IN THE BUSINESS ENVIRONMENT.
source..STRATEGIC ANALYSIS OF NETFLIX
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STRATEGIC ANALYSIS OF NETFLIX
Netflix has emerged to be the leading provider of subscription video-on-demand services. The company has managed to change the way in which media content circulates. It’s a story of how a globally-known video portal interacts with existing audiences, institutions, and different markets and how this affects our understanding of global media today. In the last four years, Netflix has continued to record noticeable growth in revenue and customer base. Since 2016, the company has continued to expand exponentially. Today, Netflix delivers its online streaming services across more than 190 countries worldwide and has over 223 million subscribers.
However, the entire internet entertainment platform has shown more competition over the years. Nevertheless, Netflix remains competitive enough due to its global presence. Being a global brand, Netflix delivers its services worldwide, reaching more audiences compared to its competitors. The growth of internet technology is another advantage for Netflix over the years.
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