Research And Describe Strategic Audit On McDonald's Inc. (Essay Sample)

STRATEGIC AUDIT
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Introduction
As stated in part one of the project, McDonald’s is fast food industry. This company major on foods which are high quality and lower price. This section of the project shall major much on discussing the issues too with the culture of the company in comparison to others.
Cultural differences
As stated in part 1 of the project, India was among the countries that McDonald’s faced hard times as far as setting up supply chain was concerned. According to McDonald’s, they had a presumption that American corporate system won’t succeed in India plus their willingness to desert the model which made it succeed as seen currently. This model was being planned to be changed and altered to suit their requirements at India.
Despite McDonald’s assuming that extension would be simpler for them, they forgot that there is a big difference between the Indian culture and the American culture as far as markets between are concerned. The language between the countries was also a limiting factor as the Indian English was too basic to enhance the success of McDonald’s to expand their operations considering this contrasts (Dashi, 2005). 
When McDonald’s launched their concern to expand to India, they had done a lot of research and survey, and therefore, this inability to carry out enough research would have been a great knockout to them. This is a big challenge to most countries or organizations which target to start business activities in India or any other nation with cultural differences. This made McDonald’s to spend a lot of time to establish themselves in India, and it is as a result of that they have been very successful in the region (Kincheloe, 2002). 
Cultural exchange
This section would address different aspects including both human cultures and currency rates between the two countries. Take into account the exchange rates between the two countries. Currently, $1.00 USD is equivalent to Rs.66.73 (Indian Rupee). This is a clear indication that India is a poor country as compared to the origin country for McDonald’s; that is the US. There have been instances by which the Indian Government had to expend over 17000 warm British units to regain the national output.
India has been facing a crisis in the energy sector, as oil formed it 40% of its import bills. There are a lot of things done to ensure this energy crisis is solved including cutting off oil costs. This is a challenge to McDonald’s which is focusing on investing in such country (Schlosser, 2001).
Distribution methods
McDonald’s taught it wise on the ways in which its fast foods would be made accessible by the customers. This was one way the business had to boom well and grow rapidly. The company has become a globally accessible restaurant which serves over 121 countries worldwide, with its individual customers estimated to be over 40 million people globally. The company has deployed over 30,000 points that people can go and eat from there. The average competitiveness for McDonald’s eateries is approximately 80% in the marketplace hence has well-structured distribution method. The company has enacted some areas for its stores and assortments (Dashi, 2005). 
Pricing
During it operations in India, McDonald’s noted that the success of its distribution methods would also be contributed to the market prices. Pricing its foods at cheaper costs wo...