Strategic marketing process Business & Marketing Essay (Essay Sample)

Strategic Plan Evaluation
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Strategic Plan Evaluation
Business planning is one of the key elements that each business should involve in for better production, morale of employees and to stay competitive in the face of environment. Proper strategic planning becomes a co advantage to most business that prospers even at high competitive situations with satisfaction of customers and employees job satisfaction. Repositioning of a business requires well formulated strategies that would help in re-painting of the organizations image. The strategic plans should be realistic, evaluated, related to business operation and should also be able to handle the problem at hand in addition to future related problems.
The best option of evaluating strategic plans is by reviewing the plan to help the owner know whether the plan can help achieve the set goals (Hatten, 2015). The strategic plan should be realistic and integrated, a part from just being complete (Uhl & Gollenia (Eds.), 2016). The strategic plan should also be tested to approve whether it is appropriate and required for business success. Ensuring parallel correlations between the business operations and the strategic plan is another factor that has to be considered (Afuah, 2014)). Business operations should be in line with the plan that is the strategy of the organization. Parallelism can be achieved by relating the business operations to the plans and gauging if there is a clear connection between the two. Divergence of the plan and business operation always results to poor business performance and failure.