Nordstrom Retailer: Identifying the Hard and Soft Technology used for Both the Domestic and Global Environments (Essay Sample)

Nordstrom Retailer
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Institution
Abstract
Nordstrom Retailer is a fashion industry in clothing, shoes, and adornment for children, ladies and men that began its operation in 1901. The company is headquartered in Seattle and has since spread its branches globally. The organization has mostly ventured in online shopping to reach its customers through the use of SMATIC technologies. The business has faced technological barriers in its daily operations such as the introduction of standard measures that are discriminative and not transparent to online businesses. The company has continued to provide more funding to the online business to make it competitive and to challenge its rivals.
Nordstrom Retailer
Nordstrom Retailer is a leading fashion industry that offers distinctive clothing, shoes, and adornment for all age groups since 1901. It has a commitment to providing its customers with quality service that keeps on improving daily. The retailer has used both the hard and soft technology to survive the domestic and the global environments. First and foremost, it has ventured into online shopping whereby consumers are capable of shopping from wherever they are, be it national or globally. It has also spread its branches the world all over so that it can attract a larger population globally. Nordstrom Retailer has also digitized its business by the introduction of SMACIT (social, mobile, analytics, cloud, and the internet) technologies (Jeanne, Cynthia, and Sebastian, 2015).
Nordstrom Retailer has had technological barriers in their operation which includes data accessibility. Most customers don’t have the know-how on using the SMATIC applications thus not enabling the company to reach out its potential clients. When it comes to online shopping, the standard related measures that are not transparent and are discriminating have acted as significant barriers to the Nordstrom organization’s technological growth. The company has made its technologies readily available to customers, staff and even competitors as a strategy in that, it becomes difficult for the rivals to learn and even gain competitive advantage from them. The company protects its technology by putting more funding into the online strategy and related areas to make internet business priority to customers (Walter, 2014).
The Nordstrom Retailer should continue in building more branches worldwide to capture those customers that are not technologically fit so as t...