Case Study – Tesla. Business & Marketing Assignment (Essay Sample)

Instructions:

Every day, millions of economic choices are made by people—from what brand of soap to buy to how many employees to hire for a factory. Microeconomics provides us with the tools, models, and concepts to better understand individual choices in the marketplace and how resource allocation is determined at the micro level. The decisions made by individuals and households impact the market and influence decisions made by firms. Firms use these tools as a way to determine pricing, output, and profit maximization. As a student of economics, you can use the microeconomic principles to gain an understanding of how firms and individuals make decisions and also to make your own conclusions about actions we can take to improve those decisions. Now, imagine that you are a consultant to the firm of your choice. The firm has hired you to advise it on how it can ensure its future success as a company in its current market. To do this, you will write a research paper analyzing market and business data to explain how the core microeconomic principles impact the sustainability of the firm and what actions it can take to ensure success.

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Content:

Case Study – Tesla
Name
Institution
Date
Executive Summary
Problem Statement
Tesla Inc.’s main challenges are finances and shortage of raw materials, which hinders it from meeting the demand for its products.
Analysis
Tesla faces stiff competition from other automakers. It is dominant in the renewable and environmentally friendly energy sources industry. Tesla can boost its sales by penetrating the Asian markets like China and India. However, the company is not performing well financially and should focus on increasing production to supply for its increasing customers.
Alternatives
The alternatives of its strategic plan include penetrating the markets that it does not have a market presence. It may also focus on growing its Giga-factory in Fremont and looking for new suppliers for its raw materials.
Recommendation
Tesla should acquire SolarCity to increase the supply of its products because it is an already established firm in the U.S market.
Implementation
Tesla's CEO Elon Musk is a major shareholder in SolarCity and can, therefore, influence the acquisition. In addition, SolarCity’s share prices are low therefore making the acquisition possible.
Tesla
Tesla Inc. is a strong brand reputable for its sustainable environment-friendly products. The company faces challenges with finances and a huge debt load. Shortage of raw materials is a challenge that hinders it from meeting the demand for its products. We shall conduct a SWOT Analysis as well as Porter's Five Analysis of the company. The aim of this report is to understand the company's current situation, its current competitive position, strategy, and the future direction that offers a solution to meeting its shareholder requirements.
Problems Facing the Company

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Case Study – Tesla. Business & Marketing Assignment (Essay Sample)

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