The Corporate Mission And Vision Statement (Essay Sample)

A Mission Statement describes the company's business, its goals, and its strategy for achieving those goals. A Vision Statement describes the company's desired future status. Mission and Vision Statement elements are frequently combined to offer a statement of a company's purposes, goals, and values. However, the names are occasionally used interchangeably (Bryson, A. 2004).
Functioning of Mission and Vision Statements:
* Typically, senior managers will draft the Mission and Vision Statements for the organization. Other managers at various levels may compose statements for their divisions or business units. The development process demands that managers:
* Conduct interviews with employees, suppliers, and clients to determine the company's culture, values, strategy, and outlook on the future.
* Discuss the firm's commitment to its main stakeholders, such as consumers, employees, shareholders, and communities.
* Ensure that the goals are measurable, the strategy is actionable, and the vision is realizable. Communicate the message with clarity and simplicity.
* Develop agreement and support across the organization.
Organizations utilize Mission and Vision Statements to:
Internally
* Guide the management's strategic thinking, particularly during times of major change
* Help determine performance standards
* Motivate colleagues to perform more efficiently by providing focus and common objectives.
* Guide employee decision making
* Aid in establishing a framework for ethical conduct
Externally
* Obtain external assistance
* Develop stronger ties and communication with customers, suppliers, and alliance partners.
* Serve as an instrument for public relations
* Mission Statement and Vision Statement of Amazon in Brief
* Commerce, Business Models / By Gennaro Cuofano / 30 July 2022
Mission and Vision Statement of Amazon
Amazon's objective is to "service consumers through online and physical stores with an emphasis on variety, pricing, and convenience. “Amazon’s mission statement is "to be the most customer-centric company on Earth, where customers can search and discover everything they might want to purchase online, and strives to deliver the lowest prices possible."
The Corporate Mission Statement of Apple
Apple's aim is "to provide the greatest personal computer devices and service to students, educators, designers, scientists, engineers, businesspeople, and consumers in over 140 countries worldwide." This mission statement addresses how the shifting business environment effects Apple Inc.'s capabilities. For instance, the organization recognizes market and industry trends in the consumer electronics sector. Apple's press releases and official statements emphasize this business objective as a means of addressing global market concerns. According to the business mission statement, Apple Inc. Focuses on computing products as outputs of the organization. The term "computing products" includes not only computers and smartphones, but also other goods and services that are primarily based on computing technology. In addition to cloud storage and software, the corporation also provides digital content distribution (App Store, iTunes, etc.) and online payment services (Apple Pay). The mission statement further indicates that the target market for the technology company is essentially everyone. As a result, Apple creates products that cater to the needs and tastes of numerous market segments. In addition, the company's goal declares that its operations are global, targeting consumer electronics and internet services sectors around the world. The emphasis on computing goods in Apple Inc.'s mission statement partially influences its marketing mix or 4Ps. This goal statement also influences the company's vision statement, which drives strategic planning for how the technology business will further the company's mission in the future.
The Corporate Vision Statement of Apple
The corporate ambition of Apple Inc. is "to develop the best goods on earth and to leave the world better than we found it." Lisa Jackson, the company's vice president for Environment, Policy, and Social Initiatives, commented, "We strive to develop not only the best products in the world, but also the best products for the world." In accordance with Apple's corporate social responsibility approach, the corporate vision statement emphasizes sustainability, environmental conservation, and the business's ecological impact, in addition to consumer effects. Apple’s vision statement influences strategic management in terms of the decisions that the company's executives make in order to achieve leadership in the industries in which the company operates. The phrase "best products" signifies that the technology company's corporate goal positions it as a global leader in product design and development. The objective of producing the best products compels Apple to continue pursuing fresh innovations in product design. In this regard, the company's vertical integration contributes. Developing a coherent corporate environment for leadership in the computer technology, software, and internet services sectors. In regard to this, Apple's supply chain policies help the creation and development of the finest products by promoting supplier excellence and improvement. The company has strategies and rules that apply to its operations as well as those of business partners, such as semiconductor component suppliers and manufacturers, in order to realize its mission statement. Apple, for instance, insists that its suppliers adhere to its principles for environmental conservation and fair labour practices. These initiatives directly address the second section of the consumer electronics company's vision statement, which outlines the need to increase the business' global influence. The corporate vision expands Apple's influence in the global community in a sense. The vision statement influences Apple Inc.'s corporate culture and its effect on human resources due to its emphasis on excellence and environmental protection. Notably, the goal of providing the finest goods is expressed in both the corporate vision statement and the corporate mission statement of the technological company.
Samsung's Statement of Purpose
The mission statement of Samsung reads, "We will commit our human and technological resources to the creation of superior products and services, thereby contributing to a better global community." This goal statement was created in the 1990s, when the company was experiencing fast global expansion in a variety of semiconductor, electronics, and related technology areas. Based on its commercial activities and current international industry position, Samsung's corporate objective focuses on the following aspects:
* Human assets and technology assets
* Excellence in products and services
* Enhancement of global society
Samsung's mission statement mentions human resources.
and technology as its two primary assets for pursuing its mission and strategic objectives across its global sectors. This element of the corporate purpose necessitates that the corporation maintain highly competitive remuneration packages and related human resource administration and development programs in order to attract adequate talent in order to compete with technology titans such as Apple Inc. and Google LLC. In light of the importance of human resources, Samsung's corporate culture is a determining element in its ability to achieve its corporate objective. On the other hand, quality of products and services is important to achieving the business objective of the consumer electronics industry. Such supremacy highlights the significance of strategic management that drives decisions at Samsung's headquarters toward operational performance for the production of high-quality organizational outputs in a variety of technology markets. In a sense, this element of the mission statement compels the organization to assure an effective value chain and realize its value offer, which includes the