Threat Of Consumer Information By Marketers Research (Essay Sample)

THREAT OF CONSUMER INFORMATION BY MARKETERS
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Threats of consumer information by marketers.
In a business environment, consumer depends on marketers for information. The marketers depend on users for sale of products. Marketers research on consumers to understand their need for them to satisfy the customer needs. The customers rely on the information provided to them by the marketers (Ferrell, 2017).
Marketers collect big data from the consumers through the internet. The marketers can ask the users questions directly through Email, or they can obtain information from the customer's visit on their website. The buyers are requested to fill their personal information on the site. The information can be used by the company marketers to evaluate the consumer needs and provide a solution to the consumers marketing goals. Some of this information provided can be personal and can be used to hurt the clients. The consumer can provide his or her location and if this information fell into the wrong hands can be used to track the users and maybe steal their property. Some markers use marketing tool on the websites such cookies to collect information from the consumers without their knowledge. The consumer can be innocently shopping online while the marketers can be collecting personal information and habits from the consumers (Kurtz, 2012).
The marketers can use the information to stay ahead of their competitors by understanding the consumer and customizing their product to suit the consumer. Theses information can be used to expose the bad habits of consumers whereby maybe the consumer visit some private website or get information on the net which should stay private. The ma...