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Case Study on Toyota Motor Company (Essay Sample)


Case Study on Toyota Motor Company. The paper describes company in general, historical overview, company’s ticker symbol, what they sell, what products they offer, Where they are located, and where they conduct business. The paper also describes the business environment, how large/small is the company, who are their competitors.


Case Study on Toyota Motor Company
Student’s name
Kiirchiro Toyoda founded Toyota Motor Company in 1937. It was initially a machine making company that was owned by Sakichi Toyoda. The company later changed its brand name to Toyota. For the past years, the company has advanced to become a multinational business. It is one of the largest automotive companies across the world. This is in relation to its total revenue and number of units sold per year. It has its offices in the Nagoya city of Japan. The company turned into a corporation in 1982 after the merger between Toyota Motor Sales Co. Limited and Toyota Motor Co. Limited. This made the corporation increase its competition advantage in the global markets. It has surpassed major brands such as Volkswagen in the United States. Toyota is well known for its unique sport cars, luxury cars, trucks, and other form of vehicles. In 2008, the corporation was considered the largest automobile in the world beating General Motors.
Toyota Motor Corporation has employed approximately 320,590 numbers of employees with goals of increasing them in the future. This shows that the corporation is well positioned for the future success of the automobile industries. To attain higher competitive advantages, the company has maintained its good reputation on reliability and quality despite various natural disasters that have affected the country. Natural disasters experienced in Japan have made the company encounter high losses. For many years, the corporation has maintained its market share, financial stability, and higher total revenue. This is by maintaining continuous supply of vehicles to a vast number of customers across the world at an affordable price. Lower prices for its vehicles have made it become a major threat to the General Motors and the Volkswagen. In this modern era, Toyota Motor Corporation has aimed at expanding its market through continued productivity and value through innovation and technologies.
Toyota Motor Corporation has place Japan automobile at a higher competitive context in the world. This is because its vehicles have ventured in the global market getting high demand from a vast number of customers. The corporation operates in both automotive and non-automotive divisions. Automotive division of the corporation is involved in the manufacture of vehicles such as sport cars, trucks, luxury cars, and passengers’ vehicles. Non-automotive is involved in other sectors such as financial services, housing sector, business enterprises, and other services.
Currently, Toyota Corporation stands at number eight in a list of 500 largest companies on the globe. It also has a high market shares compared to other companies in the world. In 1998, the company had a market share of 11.07 percent while in 2010, this increased to 12.14 percent. The Toyota Motor Corporation has mainly ventured in the developing countries such as Africa. The market in Africa has been dominated by Toyota company because its low prices. Toyota vehicles from japan have acquired higher demand in African market due to low purchasing power of consumers in those countries. This has made the company make high revenue. The company is also involved in the production of high quality vehicles that meet the interest of their clients. This can be evidenced when the Vehicle Trend named two of the Toyota vehicles as cars of the year. This case study gives the analysis of the Toyota Motor Corporation in relation to its market share and contribution in the global market. Historical overview
Toyota Motor Corporation is a Japan company that was founded by Kiichiro Toyoda in 1936. This was a family company that belonged to Sakichi Toyoda. In 1937, the name was changed to Toyota (Toyota Motors Co., 2011). The company was mainly used to produce light trucks and small cars for the japan market and other foreign markets around the world. The headquarters of the company is in Aichi Japan. To remain competitive in the market, the company was forced to open a new plant in the United States. This is because the company faced heavy import tax and other duties from the United States. In 1982, the sales and production division of the company merged to form the current Toyota Motor Corporation. The corporation is now under the brands such as Lexus, Scion, Hino motors, Daihatsu, and other businesses. Since this inception, the company acquired multinational success. This is because it was able to surpass Volkswagen the top import brand in the United States.
In 1990, Toyota Motor Corporation began engaging in the production of other vehicles such as sports utility vehicles, luxury cars, trucks, full fixed pickups, and others. This has allowed the corporation to broaden its products mix in order to satisfy all customers. High production of quality vehicles made the Toyota Corporation overtake General Motors in 2008 and became the largest manufacture of automobile in the world. Over the years, the company has engaged in the production of new vehicles making its two products named as cars of the year by the Motor Trend (Flaccomio, Heyer, Wardle, Gomez, & Waldecker, 2011).
Today, Toyota Motor Corporation has diversified its factories in japan and other parts of the world. The Corporation has 15 facto...
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