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Pages:
1 page/≈275 words
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2 Sources
Level:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
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Topic:

Value Chain Business & Marketing Essay Research Paper (Essay Sample)

Instructions:

THE TASK WAS ABOUT DISCUSSING BOTH THE PRIMARY AND SECONDARY ACTIVITIES MAKING UP THE VALUE CHAIN AND THE RECOMMENDATIONS THAT CAN BE USED TO MAKE THE VALUE CHAIN EFFECTIVE AND EFFICIENT

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Content:


Value Chain
Name
Institution
Inbound logisticsMarketing and salesOperationsservicesOutbound logisticsValue chain
Primary activities
Technology developmentProcurementHuman resource managementFirm infrastructurePrimary activities Secondary activities
Inbound logistics involves activities such as handling stock control and warehousing. Operations involve those activities that involve production, packing and all those activities that transfer inputs into outputs (Myerson, 2012). Outbound logistics involves activities that ensure goods get to the customers e.g. transport activities. Marketing and sales involve those activities that inform the customers of the goods and making them purchase them. Finally, is the service category in the primary activities. It involves the activities that support all the other activities such as returns and installation.
Secondary activities involve a number of activities. Procurement includes activities that involve the buying and purchasing of products that will be used in the course of the business. Technology development involves activities such as Information and communications technology (ICT) and research development (Emmett, 2005). Human resource management involves the management of the aspects of all the personnel in the organization. Infrastructure involves general management activities such as legal and finance etc.

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