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5 pages/≈1375 words
Business & Marketing
English (U.S.)
MS Word
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Topic: (Essay Sample)


This sample paper seeks to ascertain the actual impact of by answering the following questions: 1. What is the impact of on customer borne transactional costs? 2. Do you think that is likely to create additional value? 3. Should Wal-Mart have pursued e-commerce more aggressively sooner? 4. What do you think the potential impact of will be on the company’s efforts to expand internationally?

Institution affiliation

Wal-Mart Stores, Inc., commonly branded as Walmart, is a large multinational retail corporation in the U.S that runs various chains of huge discount department stores as well as warehouse stores. On other hand, is an online shopping site for the largest collection of electronics, video games, baby gear, home furnishings, groceries, shoes, sportswear, books, and many more assortments. Since its adoption, online shopping has been of great significance to Wal-Mart as it has enormously increased customer turnout and even customer satisfaction. Most interestingly, it has fastened transactions between the company and its customers. Owing to the above alluded facts, this paper seeks to ascertain the actual impact of by answering the following questions.
What is the impact of on customer borne transactional costs?
Wal-Mart as a company operates under a very simple but lucid business philosophy. Coined by Sam Walton, its philosophy puts all interests of the customer at heart by ensuring that the customer is given the first preference at no cost. In order to effect this hilarious strategy, Wal-Mart developed a thrilling shopping site by the name “” that aims at extending the company’s lucrative philosophy and culture to the internet (Brickley, Smith, & Zimmerman, 2009).
Based upon marketing facts, is a very ambitious site that rationally combines technology along with world-class retailing so that customers can be offered an extensive range of product assortment, friendly service, guaranteed satisfaction, and convenient shopping on an unlimited basis.
Basically, the launch of will significantly reduce consumer-borne costs through a number of means discussed under this subsection. First and foremost, will greatly reduce the expenditure of time spent by consumers as they drive to any of Wal-Mart’s stores within their vicinity. In fact, it will totally subdue the long time spent in the line by consumers as well as the time required to return back to their homes. It is adequately known that, time a better resource. Subsequently, it is said that; time is money and therefore the aforementioned economy of time considerably stands to reduce consumer-borne transaction costs to a larger extent. will foster the implementation of a “Product Search Engine” that will actually make it easier for customers to locate their desired products and services. Subsequently, customers will stand a better chance of making price comparisons between different brands of various commodities displayed in the site. In the long run, consumers will be able to purchase commodities that comply with their own preference in terms of costs thus reducing expenses associated with impulsive buying of goods.
Above all, the site offers a potential possibility to either pick-up or return products that were initially ordered online in any Wal-Mart store, thus implying a cutback in stiff negotiation efforts. More often, negotiation tends to take a lot of efforts and time, and therefore reducing its threshold will significantly reduce customer-borne transaction costs in the long run.
Finally, as much as offers a reliable opportunity to shrink consumer-borne transaction costs as exposed above, it is paramount to point out that the company should expect a slight increase in the transaction costs during the initial stages of project implementation due to extra time spent in adopting the new online-shopping procedures.
Do you think that is likely to create additional value?
Based upon provisions on Economics of ...
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