What is the Campaign About? (Essay Sample)

Reflection paper
Name
Institution
What is the campaign about? (Describe the campaign, its message and its key elements, etc.)
The campaign is about Panda cheese. This is the food product they offer to the customers. The aim of the campaign is to create awareness of the product to generate demand. This is the central message that is being communicated to the consumers. The key elements include; reaching the target group composed of people aged sixteen to twenty-five, to prove cheese product is valuable to the customers and to ensure Panda cheese gets to sell. Other elements include strategizing, making a follow up to the customers and a call to action on the sale of panda cheese. It uses media to create an interest on their product.
What are the campaign objectives?
The main objective of the campaign is to sell panda cheese. This goal is in line with the advertiser’s objective hence the advertising campaign will succeed because of the goals. It also has an informative objective by informing customers that panda cheese is cheap and affordable. Similarly, it has a persuading objective; the campaign achieves it by showing customers need to buy their product. Panda advertisers inform customers that their cheese is of better quality as compared to other cheese.
They also make sure that customers in different places receive the message. Some customers are in seen the office, supermarket, hospitals and even the hotels. They have emphasized on getting the attention of customers regardless of circumstance hence the saying, ‘never say no to panda’. This has created a ‘hallo effect’’ in the mind of customers and they will always opt to buy their product. For example, the boy with his father inside the supermarket takes the commodity having a notion that the product can never be avoided. This indicates that the message has been communicated to the customers. This shows that the main objective has been achieved
What is the campaign strategy? How do you describe it?
The campaign strategy is how to sell the panda cheese. Selling the panda product is their main objective and they have made a plan to achieve their goal. They have come up with four phases of advertising. The first phase is meant to capture the attention of the customer and make him, or her to know the existence of their product. They also inform the buyer about the characteristics of the panda cheese. The second phase follows, and the advertisers give reasons why the product is reliable by giving more details about the product. Panda advertisers demonstrate this by informing the customers of its cheap price and generic nature.
The third phase persuades the customer to buy the product. The customer already knows of the existence of the product and advertisers show the buyers the real need of buying the product. They try to convince the customers why the Panda Cheese suits them while giving them reasons. The fourth phase makes the customer see the need of buying the product. He or she is convinced that the product is of good quality and price. This part is not effective since the advertisement appears to be commanding instead of appealing.
Do you consider the campaign to be effective or ineffective? Why?
On one, hand, it may be effective to individuals aged sixteen to twenty-five because the advertisement fits them. While on the other hand, the advertising campaign is ineffective. The way of communicating with the customer is not effective since it appears to...