Arizona Beverage Company (Essay Sample)

Arizona Beverage Company
Name
Institution
Date
Arizona Beverage Company
The Arizona Beverage company produces the famous Arizona Iced Tea. This tea is brewed using ingredients that are 100% pure. There are no artificial flavours which are added as well as any preservatives. This is not however the case with the common tea drinks that are available in the markets. They usually add tea extract to juices while Arizona only adds natural flavours. The addition of naturally is done only after the brewing process. The addition of natural flavours after the brewing means that the one taking the tea gets the full antioxidant effects of green tea.
Green tea is naturally full of goodness. When packed with vitamins, minerals as well as the polyphenol antioxidants, it is believed that green tea helps to fight heart diseases because the ingredients helps to resist the building up of cholesterol which is believed to be the root cause of many heart diseases. When this is done, the aging process is lowered. The immunity of an individual is also boosted.
This ingredients and some more are the ones that are found in Arizona. It is sweetened using the best honey grade available. It is then finessed using the natural juices. These juices are blended using the natural fruits. The importance of honey is that it gets digested easily thus improving the circulation. Most of the Arizona drinks also contains a substance known as the ginseng which the doctors believe is very helpful in reducing stress because it increases the physical and the mental performances.
These qualities which are not found in other beverage have been very helpful in promoting the sales of the Arizona in countries where it is sold.
For people to buy a certain product, there are a number of activities that affects their buying or using of a particular commodity. The Arizona beverage Company puts all these factors into consideration. Some of the factors that affect or influence the buyer to purchase this product are perception, motivation, lifestyle, gender, age, personality and self among many more.
One of the demographic variables which have been mentioned above is the age, gender and the stage of life. Men and women purchase different commodities. They buy different and general materials with different opinions and attitudes. Having this concept, the Arizona Beverage Company always makes their product knowing very well that age and gender difference are great factors that influence the buying of their commodities. Commodities like the Green Tea with Ginseng & Honey is an all-natural green tea that is made using the right amount of ginseng and a touch of delicious premium orange honey. This tea is believed to be the America’s best-selling tea. The reason for it being ranked number one can be attributed to the way all gender like it. The ingredients that are preferred by almost everybody are included. This therefore is one of the most important factors that makes the tea sell so well (Smith, 2002:385).
Another important factor that influences the purchase of any commodity is the lifestyle. When a critical review is done on how people stay, it’s found that their lifestyle differs greatly. The middle class members of the society who are married with their kids have totally different lifestyle when compared to those who are married or even to those who are not married. So as to understand the lifestyle of different people, companies always performs interviews or asks people to complete questionnaires showing their lifestyle, activities, interests, opinions and many things.
The Arizona Beverage Company is not left out here. They have conducted research every time and again to ensure they produce commodities which suit the consumer’s needs, tastes and preferences. Different commodities are made for particular people with different lifestyles. Several commodities made meet divergent groups of people. The research conducted by the Arizona Beverage Company examines lifestyle and the psychographic characteristics of consumers. The psychographic combines the lifestyle traits of the consumers as well as their personality styles while considering their attitudes, values and activities to help determine a particular group with similar characteristic.
One of the most commonly used principles basing your arguments on the psychographic is the VALS (Values, Attitudes and Lifestyles) framework. Using the VALS, psychographic and demographic information like the marital status, education as well as income are given a better understanding of the consumer’s needs.
Another factor which influences the consumer’s buying behaviour is the motivation. Motivation can be defined as the inward drive available in getting whatever we need. People always fulfil their needs like food, water and shelter before they can begin fulfilling their higher level needs. There are certain needs which keep on recurring. Like the need for food. There are some needs that are enduring.
While trying to achieve a self-actualization is seen as the goal for many people living in the west, the consumers in the east are different. The eastern consumer’s value belongings more than they do to other things. Good marketers always look at the cultural differences between individuals. The Arizona Beverage Company also puts these into consideration (Westwood, 2011: 11).
A commodity like the Pomegranate Green Tea is a product that is made having considered the motivation behind people buying a particular product. This tea is packed with antioxidants, folic acids and vitamins. This makes it a very healthy drink. This makes very many people feel motivated. Apart from the mentioned there is ginseng, selenium and vitamins. A person always feels motivated having known what they will get from the commodity. People tend to buy what they know is going to be of benefit to them. This is also makes the tea makes them have a lot of shares.
Perception is also another factor that influences the buyer’s attitude towards a commodity. Perception can be defined as the interpretation of the world around you and making sense of everything in ones surrounding. The perception of the environment can be done through different ways. They include the sense of touch, smell, taste, seeing and hearing.
In trying to understand this perception as a...