business development plan (Essay Sample)

Techwork Solutions Ltd Marketing plan Name Date Contact Table of contents Title page........................................................................................................................1 Table of contents............................................................................................................2 TOC \o "1-3" \h \u HYPERLINK \l _Toc22427 Executive Summary PAGEREF _Toc22427 3 HYPERLINK \l _Toc29442 Value Propositions PAGEREF _Toc29442 5 HYPERLINK \l _Toc26326 Customer Segments PAGEREF _Toc26326 7 HYPERLINK \l _Toc10804 Channels PAGEREF _Toc10804 8 HYPERLINK \l _Toc28862 Customer Relations PAGEREF _Toc28862 9 HYPERLINK \l _Toc25509 Key Activities PAGEREF _Toc25509 10 HYPERLINK \l _Toc3597 Key Resources PAGEREF _Toc3597 11 HYPERLINK \l _Toc16746 Key Partners PAGEREF _Toc16746 12 HYPERLINK \l _Toc7108 Social Causes PAGEREF _Toc7108 12 HYPERLINK \l _Toc19158 Cost Structure PAGEREF _Toc19158 13 HYPERLINK \l _Toc28912 Revenue Streams and Pricing PAGEREF _Toc28912 14 HYPERLINK \l _Toc23455 Public Relations and Advertising PAGEREF _Toc23455 14 HYPERLINK \l _Toc24524 Social Media PAGEREF _Toc24524 15 HYPERLINK \l _Toc13578 Additional Metrics PAGEREF _Toc13578 16 Executive Summary Techwork Solutions Ltd is a privately owned company located in New York City in the United States of America. The company mainly deals in computer supplies and maintenance. The company has operated in the United States for over ten years, registering high profits and customer reviews. The company's main aim is to overcome bad service delivery as has been experienced by many computer users in America, by presenting a more professional, timely and cost-effective delivery option to these clients. The company serves a total of twenty states within the USA , with plans to expand its services to the whole of the nation by the end of the decade. The company prefers to sell directly to clients. This channel has been widely acceptable to customers since they are able to relate to the company agents one-on-one, and any problems with goods and services can be solved within a short time. Techwork Solutions Ltd is keen on establishing and maintaining an excellent working relationship with its clientele, regularly seeking feedback from them to know what they should change or uphold. The company has invested heavily into gifting regular customers, recognizing new customers and maintaining high levels of service delivery. For the company to succeed, the suppliers, financiers, customers, employees, and management are required, and their harmony with the activities of the company highly appreciated. Some of our partners include suppliers and competitors. Some of the social causes for the operation of Techwork Solutions Ltd include regional segregation, unfair pricing of goods by unscrupulous sellers, cyber bullying, pirating of software programs among others. Top on our list of costs include the acquisition of raw materials, payment of wages and business premises rent and maintenance. Through our increased sales and extensive market share, the company is able to raise enough returns to take care of daily operations and future prospects. Techwork Solutions Ltd advertises through television, radios, newspapers and marketing banners placed at strategic places in major towns. In order to maintain a good reputation while conducting social media advertising, Techwork Solutions Ltd has set aside a special group of employees who specialize in examining the rules governing usage of different social media platforms and seeks to abide by those rules. The performance metrics of Techwork Solutions Ltd can be increased by considering factors such as the profit per employee and LOB expense versus budget metrics. Value Propositions Computer supplies and maintenance is very important to the American society, mainly because people are embracing technology at a high rate. Techwork Solutions Ltd professional computer maintenance ensures that the integrity of computers is conserved whenever a computer develops problems. When computers are handled by professionals, their state remains uncompromised, while the information in the computers remains private as employees of the company are not allowed to tamper with private information stored in client's computers. In addition, it is possible to follow and understand the nature of problem a computer has when it is sold and maintained by the same firm. The supply and maintenance services address the issue of information pilferage by backstreet electronic repairers, exchange of goods parts with faulty ones and unreasonably high pricing. Computer supply and maintenance involves delivering newly purchased computers to businesses, personal premises and social places such as schools, hospitals, and banks. The computers are completely new, tested and proven to be ready to use. Once the computers are delivered to the buyers, the company offers software installation for free to the clients. Most of the software programs installed are aimed at protecting the user from cyber bullying or attacks by hackers, hardware breakdown, and virus infections. The company establishes a relationship with the buyers where they are called upon to carry out a regular maintenance to ensure the computers are in the best possible condition for use. This maintenance includes replacement of faulty cables, screens, keyboards, mouses and blowing of the computers to ensure they are not dusty. The service delivery model described above is more consumer friendly than those offered by other companies. First, the free software installation makes the company's services more appealing since most users do not understand the kind and nature of software programs to install on their new computers. In addition, customers feel safe to use the company's products since they are installed with protective measures before customers begin to use them. One of the strengths of the company is its positive reputation and customer relations. Due to the extent to which the company is committed to ensuring customer satisfaction and device safety, Techwork Solutions Ltd has gained profound positive review increasing its reputation. In addition, the free services and delivery have made the company the favorite of many clients. The quick response of the company to buyers' requests is also a strength. This quickness is mainly due to the sales model where customers can order products online, and pay through simple steps, then the goods are delivered right to their doorsteps. These strengths are threats to medium sized repair and maintenance firms since they might not be able to have such ordering and delivery systems neither the offering of free services, prompting clients to go for the cheapest and easiest most convenient seller. One of the weaknesses of our services includes the dynamic nature of knowledge the computer hackers have, which required the company to carry out regular software changing to ensure the devices are unreachable by hackers. This places the company at a disadvantaged position from competition by other forms with more advanced protection schemes. In order to achieve the goals mentioned above, the company should come up with a policy whereby customers who allow other electronic repairers to tamper with their devices can not access the subsidized maintenance costs and will be treated as new customers. For those who have stuck to the company's services, services should be subsidized. In addition, the company should educate its staff and set strict rules against tampering with clients' personal information during servicing of devices. Customer Segments Techwork Solutions Ltd serves ready-to-buy customers, potential customers, repeat customers and impulse buying customers. The ready-to-buy customers know exactly what they need from the company. A potential customer is in no hurry and rarely makes a purchase unless some marketing strategy is applied to attract them. The repeat customers regularly use our products and enjoy a high deal of satisfaction. Impulse buying customers buy our products without prior planning, only because one of our marketing strategies caught their attention while they were doing something else. The products of this company are aimed at solving issues for all the customer segments. Potential buyers are often not sure of where, when or which products to buy, ready-to-buy customers need an easy transaction and delivery, repeat customers need device maintenance while impulse buying customers need best terms and quality of goods to be attracted. The quality of products offered by Techwork Solutions Ltd both during purchase and after purchase effectively caters for the needs stated above for the different segments. The security of devices, safe delivery, terms of operation, pricing and subsidized maintenance are acceptable for all. The company goes a further step to offer free training on computer maintenance to long-time repeat customers and surprise discounts to potential buyers. Channels The company majorly uses a direct selling channel to carry out business with customers. This channel is effective since it enables close interaction with consumers of the company's products. The company can also adopt a reverse channel strategy for products returned by customers. To maximize profit from the direct selling channel, the company could develop a system where goods from customers within the same locality that are bought within one week are transported on a single day instead of transporting every single order to the specific customer. This move will drastically reduce the expenses involved in direct selling, hence increasing the returns from such a channel. In addition, the company ...