Can Carketing Influence Consumers' Decisions? (Essay Sample)

Can marketing influence consumers’ decisions?
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Can marketing influence consumers’ decisions?
Marketing Influencing Consumers’ Decisions
Marketing is an integral part of the modern business environment. Marketing serves as a communication channel for relaying product information to the customers. Due to a large number of organizations and products presents wide variety forcing organizations to find ways of engaging the customers as a way of pushing sales. The role relaying information about a product or brand to the customers played by marketing is termed as influential towards a buying decision. The modern business environment is made up of variety that has presented difficult decision-making process to the consumers (Le, 2015). The decision point is where marketers come in to deliver information considered influential towards buying decisions. All customers need is accurate product information. In most cases, marketers have managed to create customer loyalty or convince customer by taking the time to tell customers about products and where to find them (Le, 2015). Any client is expected to make inquiries before engaging in buying. Most customers tend to have little time to research fully on items or products, thus leaving them with no option but rely on what the marketers offer.
Marketing takes place through various activities such as branding, packaging, and service quick delivery among others. Packaging is one way of marketing which has seen many consumers identify with a product or brand. For example a situation where a product packaging is done in a manner that allows the consumer to carry the product comfortably, the same will develop loyalty towards the same. This good packaging will lead to frequent buying by the customers.
Marketing is Ethical
Ethical activities in the business environment must not involve force or cheating. Marketing is considered ethica...