Coca Cola’s Marketing Strategy Literature & Language Essay (Essay Sample)

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Date: 13th October 2019
Coca Cola’s Marketing Strategy
Introduction
Coca Cola is a company that operates in the beverage manufacturing industry. It has invested in many countries across the world and it continues to use strategic marketing as a means of achieving its mission. The mission of the company is to continuously create value in the company’s consumers by making their lives better through the production and marketing of quality products. This mission statement resonates well with the marketing activities which are undertaken for the company to achieve its overall goal of growth in revenues, profitability and market share. In a nutshell, some of the marketing activities the business has engaged itself in include targeted marketing, constant advertising, branding, sales promotion, collaboration with influencers and supply chain players just to mention but a few. This paper shall delve into the discussion of specific examples of such activities with an inclination to the provision of a clear understanding of the overall marketing strategy. This paper seeks to highlight how these marketing strategies relate to the company's mission and the role that each marketing activity plays in the market space.