Google is One of the Most Successful Corporations (Essay Sample)

Google is One of the Most Successful Corporations
Google refers to an American multi-national publicly-organized corporation specializing in internet-related products and services. The firm is ranked among the top five technology giants in the United States among Facebook, Apple, Amazon, and Microsoft. The company, which is built around popular search engine frameworks, also conducts a series of ventures such as cloud computing, internet analytics, advertising technologies, web and browser applications, and operating system development (Girard, 2009). This essay seeks to analyze the company’s corporate culture, operational strategies, success factors, and some of the challenges it faces in its existence and service provision.
Google is one of the most successful corporations having a strategic approach in the organization of its information for online users. The company's mission statement entails organizing global information and ensuring it is universally and readily accessible to any web user. The firm pools all world-wide content in a single place, making it possible to relay new and credible ideas to the world (Skyler, 2018). This attribute makes Google’s information relevant and useful to match a user’s search details, and thus making it one of the most informative establishments of the day.
Google’s vision statement sets to offer an essential service on how much the firm can achieve. It entails providing access to world-wide information in a single click. The vision is to offer clients and users speedy and easy access to information with minimal struggles. To align with its vision statement, Google has developed a system that minimizes search complications whenever an online user requests a particular piece of information. All one does is to key in their requests and leave the technical parts to the innovative structures integrated into the firm's platform.
Additionally, Google has a set of core values that helps drive the company's operations and creates a corporate culture to be the leading firm in the technology and cloud computing sector. The firm’s values prioritize the users and their importance on its existence, influencing the company’s decision-making while developing products and mechanisms to avail information to the users whenever they need it (Skyler, 2018).
While Google has emerged as a successful corporation going through a series of milestones, it faces numerous hurdles and scrutiny as it strives to protect its operating turf and expand its dominance. The firm’s challenges range from internal unrest to external threats (Thomson, 2020). However, the main problem facing Google among all its many problems is the competitive threat from other online giants especially Amazon. The purpose of any organization is to maintain productivity and client-relevance even in the face of competition. Amazon has eased the way individuals purchase things virtually on online platforms. While Google has focused on relaying search information to users, Amazon is bringing a new age of online functionality that comes as a threat to Google.