How Technology and Social Networks Made the Idea of Personal Branding a Necessity (Essay Sample)

Networked Individualism/ My Personal Brand
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Introduction
The problem with stereotypes is not that they're inaccurate, but that they're incomplete. Because of this, it can no longer be assumed that networked individualism just applies to the young. While older folks are often portrayed as having fewer social connections and avoiding technology, their data challenge this notion. There were just a few people in the study who were socially isolated and digital media illiterate.
There was a broad variety of structure in social networks, relational autonomy and digital media usage among older East Yorkers. Some of the largest, most diverse, and most geographically distributed social networks were discovered among those classed as "networked." These folks participated in organizations, expressed ideas, and arranged activities to bring people together. Alternatively, many elderly adults were highly integrated but not digitally savvy. They were only linked to a few social media platforms, mostly local and family-based. More homogeneous social groups.