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Literature & Language
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Interpersonal Communication Article (Essay Sample)

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The author suggests negotiation practices that should be embraced in conflict management. She is interested in the way communicative development of negotiation shifts the direction of a conflict commonly known as conflict transformation.

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Interpersonal Communication Article
 
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The author suggests negotiation practices that should be embraced in conflict management. She is interested in the way communicative development of negotiation shifts the direction of a conflict commonly known as conflict transformation.
She proposes some negotiation practices for handling conflicts. These practices include conflict differentiation, prevention of premature conflict resolution, conflict framing and reframing as well as new understanding of complex situations. Putnam suggests that negotiators should change the name of the problem by exploration of alternative actions. Negotiators should redefine problems, reframe them and make sense out of them collectively to enhance conflict transformation (Putnam 2010).
Her suggestions are assumptive and believe that negotiation is not only about emerging as a winner but also obtaining rational needs for both disputants.
In as much as most negotiation scholars endorse persuasion and mutual exchange processes to obtain mutually accepted solutions to conflicts, there approach does not embrace communicative means that promotes new understanding of situations. Putnam’s proposals are based on the beliefs that negotiation constitutes cooperation and competition, and has mixed motives. In as much as parties compete to attain their own goals, they still cooperate to obtain mutual agreements (Putnam 2010).
Putnam has classified her suggestions into three broad categories of advice namely: conflict differentiation; conflict framing and reframing; and joining together.
Differentiation
It is a model of interaction that clearly differentiates contrasting positions and involves identification and understanding of contrasting points as well as legitimizing them. Differentiation allows negotiators to engage in issue devel...
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