Create Your Revised NAB Company Name And Explain Its Significance (Essay Sample)

Company Description and SWOT Analysis
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Create your revised NAB company name and explain its significance.
Kesh Smoothie, a NAB company, offers milk shakes, smoothie and frozen drinks from fresh local ingredients. Some of the products offered include smoothies and frozen yoghurts. The company derives its name from the nickname of the founder and her wife. The name is a brand concept in the local market and is slowly becoming acceptable nationally. The company has the ability to mix a variety of flavors to make the frozen drink based on the customer’s preference. The flavors variety makes sure that the company product range is diverse and therefore making the market base limitless. The customers are jazzed up by the options available for them.
Develop your revised company’s Mission Statement and provide a rationale for its components.
Kesh Smoothies is a fictional frozen food organization that encourages healthy living by drinking fresh drinks from ingredients offered by farm produce. The company’s mission is to improve lives through creating flavored organic drinks that include fruits, milks, juices and vegetables. By creation of a concoction frozen organic drinks, the customers will live healthy by provision of a variety of nutrients. It is an avenue through which the consumers can get a balanced diet through beverage drinks. At Kesh, we aim at using the ingredients from the produce of local farmers as a strategy to bring back to the society. Our company focuses at partnering with the society, the government and the employees. The products comprises of blend of localized ingredients. At the regional level, we strive to become a recognized brand by offering the best beverage options. The goal is to increase the annual profits and growth by clinging onto the brand recognition.
Company description and SWOT Analysis
As a start-up business, the operations of the company have not yet commenced. Currently, the company focuses on the local markets by offering to the customers around the area. In the industry, we are striving to have moderate growth and increase the operations in the south seaboard. If any business partner wishes to join the company, we will franchise the operation model. At the moment, the company operates at a small scale capacity but as soon as there is mass production, we will be open to partnering with other individuals (David, F 2017).
Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
In choosing Kesh Smoothie, I have three reasons. First and foremost, the drinks are healthy and therefore they promote healthy life style by the customers. Secondly, the drinks can be substituted for a meal. The smoothie offers satisfaction and at the same times a variety of nutrients. A person who wants to stay healthy will choose to drink the smoothie instead of food. Thirdly, the smoothies are light and easy to make. The company has the right ingredients and the machines to make the products. Furthermore, the recipe list of the beverages is huge and the company can be in market for a long term. The current generation is always busy with school, work and other extra-curricular activities. It is thereby prudent for corporations to offer drinks that are easy to carry and at the same time healthy. Consumers in the non-alcoholic beverages want to get products that provide health nourishment and convenient to carry. The sugary sodas are slowly loosing the market share to the sugarless and smoothies. Although the variety of drinks is promoting energy provision, satisfaction, fewer calories and nutrition, the smoothie and other frozen drinks offers the same but without having to add any additives (Boutenko, V. 2010).
Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
The company’s objective is to be the leading smoothies and frozen drink company in the region. For the achievement of this goal, the company has developed a strategic plan that will position the organization as the market leader.
* The products will be designed depending on the customers’ preference and selection.
* The ingredients for the drinks will be locally grown.
* The products will be dietician and chef inspired.
In evaluation of Kesh Surprise strategic position, the company will focus on the following factors;
* Industry Trends
* The Target Market
* The strengths
* The Product Environment
As a company in the non- alcoholic beverage, our target market is in the healthy drinks. The market is growing and as a company we will focus on being creative and fast in drink alternatives. Our customers include the people on weight loss programs and the one who aspire for healthy living. The competitors in industry do not provide a smoothie kit pack. Going on with this drive will attract more customers. The kit will be affordable since it will be made of locally produced ingredients. We anticipate tough competition from the large smoothie companies with already built mobility.
Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
In Kesh Smoothies we will be getting the products and raw materials directly from the farmers directly to customers. The products are made at the time when the customer demands so there is no need for a storage space. Furthermore, we do not require a shipment distribution channel since all products will be produced at the customer’s preference. Some of the products that will be distributed include smoothie’s to-go kit and the yoghurts. Only the online ordering customers will be distributed to. The online order portal is developed and managed at the product development facility (David, F 2017).
Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.
In the company, we might face three types of risks namely regulatory, product and competitive risks. Product risks arise from the produce supplied by the farmers. The ingredients depend on the climate and the soil type for growth. Honey and milk are all derived from animals that may be affected weather and environment. The supply of the ingredients, if affected, may interfere with the menu of the company. Regulatory r...