Steps Taken to Embrace Self-Service Analytics in the Company (Essay Sample)

Steps Taken to Embrace Self-Service Analytics in the Company
Introduction
Self-service analytics help companies to understand their customers better and the interactions they have with the company. Self-service analytics is about taking data from different sources and showing it in a very easy to use way (Rueter, 2021).
Our company has a self-service analytics solution that enable users to run reports, enter modifications and make changes to their accounts in real-time. Self-service analytics goes beyond basic reports and allows users to modify data sets. Users can select, analyze and filter relevant using a number of customizable filters, including those they build themselves, to search for the data they need.
Steps used
Steps taken to embrace self-service analytics in our company include: firstly, we integrate Google Analytics and webmaster tools into our website management system. Secondly, we have established comprehensive definitions as well as guidelines for each report type. These measures help us to keep pace with industry standards and also allow us to define clear user roles for self-service reports so that users can easily find what they expect within a few clicks.