The Marketing Strategy of Baked Items (Essay Sample)

Selling baked items
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Fundamentally, the most imperative objective of indulging in any business is to make profits out of it. Profits in any enterprise are hard to come by hence need for a working strategy. Baked items such as cakes, pies, candy and cookies are fast selling food and consequently could go bad easily (Smith, 2011). The baking industries need to develop adequate strategies in order to curb possibilities of incurring a loss. Baked items are highly perishable given the fact that they are edible and should be consumed fresh. However, some of them could be preserved, such as cakes bread. Notably, varieties of baked items require an urgent market, therefore, the need for marketing strategy.
One requires a working a viable financial plan. As an organization creates a financial management team who will be responsible for keeping financial track of the expenses in the processing up to the point of sale. The team will also be in charge of designing feasible prices on the baked items. The prices should be developed according to such factors as, value addition, the ingredients and the quality of the item. The team is also charged with the responsibility to advise the processing team on the most desirable sizing for the purposes of pricing.
In the production area, ensure equitable delegation of task among the workers, I important to make sure no one is overworked at any point. One should ensure to work in close collaboration with the suppliers such those who supply groceries. For maximum utilization of labor, one should not rely on permanent work due to heterogeneous nature of performance among the laborers. It is important also to consider hiring casual workers.
Having dealt with the production matters, one should now focus on marketing the produce. A very suitable strategy for marketing is advertising. Baked items are associated with a category of people: the youth, children. Similarly, the baked items such as cakes, pies, cookies, candy, are treated as fast food and very portable, nearly everyone would like to carry them along for parties and even travels. Try to advertise the products on the local TV stations, local radio stations to help in market coverage. If possible hold product exhibitions on road show trying to create awareness to people. It is advisable for one to try to reach many people as possible in order to increase the market share.
Another marketing strategy is to supply. One should not entirely rely on the personal selling alone. For average organizations, there is a need to open the windows of