What is Copy Writing? (Essay Sample)

What is copy writing
Copywriting is an art of crafting and sculpturing reader-focused words to fascinate the people to take some sort of action. Copywriting boost up the business by increasing sales. The copy gives the meaning to the design and forms a strong foundation for content marketing, SEO and growth hacking. A copy written attractively will convert more readers into customers. Right now, the field of copywriting is emerging as a boon for the industries as more brands are migrating to the e-commerce and to the online development. It is a form of inbound marketing and is primarily focused on things like blogs, articles, and info graphics, designed exclusively to bring more readers in, thus providing them the relevant and precious content. With unique, relevant and high-quality content on a web page, blog or a social media account, a copywriter can allure the audience and can maintain the integrity and reputation quickly and easily. This brings a lucrative sight to the mind of the user to use the service.
The very purpose of copywriting is to persuade the reader to act, to persuade the listener to buy a product or service, to persuade the viewer to call for more information, to persuade individuals to subscribe to a newsletter or to download a document, or to persuade others to adopt a certain viewpoint, or even to opp