Health Care Organization: Banner Health (Essay Sample)

Health Care Organization: Banner Health
Name
Institution
Health Care Organization: Banner Health
Introduction
Banner Health is one of the major health care providing organizations is the U.S. Established fifteen years ago, the organization has differentiate itself as a healthcare institution that is committed towards providing an optimal care where its clients enjoy a home-like experience. According to its mission statement which is to “make a difference in people's lives through excellent patient car,” the not-for-profit organization has highly experienced workforce that are well positioned and skilled to provide high standard and quality health care services in the areas of its jurisdiction (Banner Health, 2014). Since its inception, Banner Health has journeyed under a high dedicated and determined leadership, which is responsible for the fast growth and development of the institution. Today, the organization operates in more than fifteen states in the country. The wide market base has allowed the company to focus on employing a diversity-centered culture that is geared towards guaranteeing customer satisfaction. The culturally competent modern services provided by its workforce has necessitated a move towards a more holistic health care approach intended to make the clients more satisfied by providing them with services that meet their expectations (Banner Health, 2014). This combined with proper nurse staffing, good resource management, and proper strategic planning is essential to help the organization grow and develop its network even further.
Addressing the Health Care Needs of Citizens in the Next Decade
Banner Health is highly committed to a unique and excellent patient care. Since it establishment in 1999, the health care institution has engaged in adopting improved approaches in the health care field (Banner Health, 2014). The organization has continuously focused on advancing its service provision in order to improve patient outcomes. It has employed innovative technologies designed to meet the emerging needs of the communities. Some of these technologies include the use of Electronic Medical Records to ease information retrieval of its clients, intelligent OB, e-pharmacy and simulation education system among others. Technology innovations have proved to be essential in the running of a modern health care institution (DahlenD & Bailey, 2013). They not only fasten the operation processes but they health improve the quality of services by enhancing the accuracy be it in medical research purposes, but also in the patient curing and healing processes. With the rising human population, emergence of new diseases and the globalization of culture characterized by an increase in the desire for quality, among the modern populations, health care institution should strategically position themselves to meet such emerging needs of the market in order to survive in the highly competitive market.
Network Growth
In today’s globalized market, an organization ought to employ a unique strategic plan to be used as a weapon for competition (Niles, 2014). For a health care organization to be considered successful, it is important that it expand its network to reach a wider market base and provide high quality healthcare services therein. In the recent past, Banner Health has exhibited the adoption of a sound and an appropriate developmental strategy that has helped it explored a wider operation base in the country (Alltucker, 2014). The organization has opened new branches in different locations as a way of bring health care services closer to the people. Although it has experienced several challenges such as that concerning setting up fully-fledged operational departments, the organizations has conversely adopted cost-cutting strategies to help in improving their services without jeopardizing the quality of the services. For instance, it employs only essential staffs for its new centers while much of the administrative work centrally handled at the headquarters. This has enabled the organization function efficiently at low costs. Its health professionals have always been encouraged and motivated to acquire more knowledge to increase their skills and competencies in the medical field. Banner health also invests heavily in advancing its medical infrastructural development such as through buying new improved medical facilities that help to improve their service provision (Alltucker, 2014).
Nurse Staffing
The organization has been committed to employing a considerable number of employees in its current 25 hospitals in the country (Banner Health, 2014). In its Care Management Program Banner ensures it has the right number of health care professionals that would safeguard the quality of its services and performance against the national standards. In its nurse staffing, the organization employs on a need basis strategy. Banner’s management focuses on a career strategy for its entire nurse. In this, it employs nurses whenever it establishes a position where the nurses’ career can be guaranteed. It provides continuous educational and training assistance to help boost the skills and knowledge among the nurses with an aim of facilitating their career development and improved service delivery.
Resource Management
Prudent management of organization resources is an important aspect for making the entity successful and well positioned for growth and development (Niles, 2014). Banner Health pays a lot of attention in the management of it resources. Besides its endeavors in ensuring it gets maximum value for its expenditures, the organization employs a strategy of cost-cutting suitable for efficiency especially during economic downturns, which have become a common economic phenomenon of late. To do this, Banner emphasizes on having fewer employees who are able to provide the much-needed high quality services in its hospitals. For instant, the organization merged two of its accounting teams that led to an annual cost saving of $400,000 after causing a decrease in the staff members by 33% (DahlenD & Bailey, 2013). Such an initiative emerged successful as it helped the company accumulate more funds to start new branches that facilitate the provision of health care services to a wide market base. Through such a strategy, Banner is placed on the right track to realize its vision, which is to become the national leader in the provision of quality health care for many people in the country....