Project Outline: Optimus Robot for Tesla (Essay Sample)
Overview
The situations you faced and the decisions you made in the simulation may have affected the company’s success in obtaining a competitive advantage over the market. As you have learned in this module, opportunity-based thinking is critical to blue ocean strategy (BOS). For a business to achieve success through BOS, its leader must have the right mindset and ask deeper questions to hopefully remove bias and false boundaries from their judgment.
Prompt
In this journal, you will reflect on whether and how your decisions in the simulation aligned with blue ocean strategy principles, innovation, and competitive advantage.
Discuss your opportunity-focused mindset during the simulation by answering the questions below:
• Value creation and competitive advantage: How do you think the company did regarding value creation and gaining a competitive advantage across generations?
• Thought process: Did you “think differently” while you made your decisions in the simulation? Explain why or why not.
• Discovery: What have you discovered or learned after completing the first round of the simulation?
Guidelines for Submission
Submit a Word document of one to two pages using 12-point Times New Roman, one-inch margins, and double spacing. Sources should be cited according to APA style.
Project Outline: Optimus Robot for Tesla
[Your Name]
Southern New Hampshire University
About Optimus Robots
Tesla is one of the biggest robotics manufacturers in the world, and introducing Optimus robots is a blue ocean strategy because the product will perform almost all tasks that people do routinely.
Goals
The project goals revolve around developing a robot to assist people in performing tedious and dangerous tasks. The Optimus project will make robotics available at affordable prices and enable consumers to save time and costs associated with completing diverse tasks.
Target Customer
The target customers of Optimus robotics are numerous because the product can be used in households, the manufacturing sector, and the service industry. In households, the robot can assist in performing such chores as grocery shopping and watering flowers (Hecht, 2021). In the manufacturing industry, the robot can perform repetitive and dangerous tasks, such as loading chemical compounds. In the service sector, the product can do simple and repetitive tasks for long periods.
Market Opportunity
Artificial intelligence is one of the most disruptive technologies expected to make revolutionary advancements, and the concept of developing Tesla's Optimus has a big potential market opportunity. The government is one of Tesla's potential markets because the robot can be militarized and minimize risks to personnel in dangerous situations (Hecht, 2021). As stated, households, manufacturing companies, and service providers are ready markets for the products once launched and placed on diverse retail platforms.
Financial Opportunity
Tesla has made considerable strides in developing blue ocean strategies that ar
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