REPORT FOR LAWRENCEVILLE FEASIBILITY STUDY. History Essay (Essay Sample)

REPORT FOR LAWRENCEVILLE FEASIBILITY STUDY
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Chapter one analyzes the overall market conditions, recommendation of the appropriate brands and also estimates the future utilization levels as well as the investment returns of the proposed 100-Room Upscale Hotel, Lawrenceville, Georgia. The hotel is anticipated to be built in an approximately 1.94-acre of land. Three brands were available for the project, Best western premier, Hyatt Place, and Wingate by Wyndham. Prototype programs and development budgets from the brands’ development teams was used as guidance for the analysis of the brands and their performance. Hyatt place was recommended for the project as it has the highest return on investment due to the brand recognition, performance on the market, brand image and hotel amenities. The proposed hotel is projected to open in 2022 and it’s expected to feature complimentary breakfast, a business center, meeting space and a pool. The city has planned to develop a parking deck adjoining the hotel for the guests in the hotel and the visitors of the area.
Considering the likely target market for Lawrenceville Hotel, chapter two analyzes a range of midscale to upper-midscale tier properties in the Lawrenceville area. To determine the competitive hotel supply, research of hotel demand sources and demand characteristics were used to analyze the current status and predict the future status of the competitive environment. The location of the hotel and its competitors as well as the performance of the competitive hotel was also a major concern.