Web Analytics Methodologies & Tools IT & Computer Science Essay (Essay Sample)

Web Analytics Methodologies & Tools
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Introduction
Web analytics can be defined as the collection, measurement, reporting, and analysis of the web data with the aim of optimizing and comprehending the web usage. In addition, the web analytics are utilized to offer regarding the visitors who visited the website, and number of views per web page. Amid a time of analyzing the websites, there are various methodologies that can be used, namely: page tagging and web server log file method.
One of the web analytic methodologies is a web server log file method that uses the log files in gathering metrics. A web server log file can be termed as the text or log file which is automatically developed by a web server containing the details of all site visitor’s activities. Thus, to analyze the number of visitors to the website as well as a number of the page views this can be done through the use of the log files. On the other hand, the page tagging method which typically records the visitors’ activities through the use of invisible images to detect a time when the web page is successfully loaded, and information sent to the remote server regarding the web page CITATION Man11 \l 1033 (Tran, 2011). Additionally, the in-web server log file method,