Benefits of mobile apps in CRM (Essay Sample)

Benefits of mobile apps in CRM Name of Student Institution affiliation Benefits of Mobile Apps for Customer Relations Management Technological advancement is growing rapidly in all walks of life including business arena. Every firm or business is always on the look in order to catch up with the current trend in the technological advancement. A mobile app has become the latest development that any management team can come up with as the best idea in highlighting product features for marketing purposes. This essay provides convincing ideas as to why a mobile app can be an effective way of marketing products. This arises as a result of the doubts brought by Dan when the strategy marketing team was giving the idea to the manager. According to Dan, the use of the mobile app is not the best simply because he is convinced that not many customers go online nor do they utilize the use of a website. Having understood that, Ken, the team leader had to get the points right to convince Dan and the manager about how effective the use of app can be. To begin with, Ken has to answer by giving detailed information concerning the benefits associated with using the app, then give the ways of luring and convincing the customers to use the app. Benefits of using Mobile app Even though it is a new strategy in business promotion, mobile app is gaining more popularity in the field of business owing to the benefits associated with its use. Of the many benefits that the use of app has, the following are the main ones: It enhances engagement With the help of a well-designed mobile app, it is possible to include all of the products and their descriptions from the company. This offers a wider viewership by the clients and the potential customers. According to Legner et.al (2016), visualization of the products facilitates buying especially on the undecided potential buyers. Using the app, it is possible to engage the customers with real-time offers and incentives. Most shoppers can never resist the temptation of trying the products when they get access to the details of the products and discounts given (Legner et.al 2016). It enhances ease of shopping How does it feel when you walk around the shop looking at various products and asking the shop attendant about more details? It can be very tiresome. With the use of an app, the clients get an easy time in accessing a variety of products within the shortest time without tussle and hustle. This is achievable especially if the app is designed with a clear vision to deliver the expectations of the shoppers. The visualization is in the form of an eye-catching logo, images, and contents with clear descriptions. It aids products promotion When you have one hundred shoppers who visit your shop physically, you can have one thousand customers visiting your store online. Online shops are easily accessible and navigable compared to the physical store (Liu et.al 2014). It, therefore, means that having the content online inform of app, you can drive more shoppers to your store. It is one of the best strategies for enhancing the promotion of both the products and the business name. How to Convince Shoppers to adopt use of mobile app The best method of introducing something new is through building an incentive-based strategy (). Even though Dan t...