Marketing Discussion Assignment: A Promotional Campaign (Essay Sample)

Marketing Discussion
Student’s Name
Institutional Affiliation
Marketing Discussion
Question 1
Applying the five determinants of service quality to Comfort Suites Hotel, I can assert that it is among the best hotels in the USA. In the tangible element, the hotel has been kept clean and updated in both its services and equipment. The staff is active in cleaning up the tables. Considering reliability element, it is easy to book various services from a hotel room, ranging from taxi to food. The hotel ensures that everything is delivered in time and in a proper condition. Under responsiveness, the workers are ready and willing to provide professional assistance without delays. Considering assurance aspect, both the goods and services offered at the hotel reflect on trust and confidence. The staff competence is also reflected in their behavior as well as personal attributes such as honesty and trustworthiness. Empathy as a measure of service quality is reflected in the staff efforts to understand what one needs and provide it in the best way possible.
Question 2
Communication gap in marketing is described as the difficulties or barriers in conveying the intended message to the target audience (Peter & Donnelly, 2013). It can be caused by choice of words or phrases that result in disparities in the intended message. The communication gap in the promotional campaign by the health club is centered on missing information on how these organizations will assist its members in losing one inch off their waist every month. Moreover, there is lack of information on what the club is all about as well as their programs. For the club to avoid failure in its services, there is a need to include all necessary data while targeting a specific group of clients. In the promotional campaign, the club ought to state what strategies it will offer such as aerobics or nutritional approach to aid in losing the weight.
Question 3
The market position of a global organization is centered on its approaches as well as in the goods and services it sells in the foreign country (Peter & Donnelly, 2013). In case the products from the foreign company are considered high-end as compared to those in the home country organizations, the new industry will have a lower position in the respective market as it will attract only few customers. On the other hand, if the home country has customers favored by the foreign organizational products, the market position will be high. In this regard, Volkswagen’s market position in Mexico and other Latin America countries is lower as compared to that in the US. It is based on the fact that Volkswagen makes cars that target a particular class of ...