SWOT Analysis of Netflix (Essay Sample)

Netflix Swot Analysis
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Netflix Swot Analysis
No one gets to mention internet entertainment without mentioning Netflix. It's leading globally by offering its subscribers an online platform to enjoy watching movies, films, documentaries, and television series in different genres and languages to suit millions of customers. Netflix, in return, benefits through a premium membership subscription that is renewed every month. Unlike a television channel, the subscriber enjoys unlimited content where one only focuses on certain content (Allen et al.,2014). As a result of millions of subscribers all over the globe enjoying Netflix services, the company is witnessing strengths, weaknesses, opportunities, and threats that tend to interfere with its successful operation. This paper will focus on the SWOT analysis of Netflix as a crucial aspect for any company's success.
As a company that serves subscribers in more than a hundred and ninety countries worldwide, Netflix has some advantages over other companies to promote its success (Muzumdar, 2014). One of them is its global customer base, which gives the Internet service provider a strong ability to negotiate with producing companies to find movies, films, other video content, and documentaries. Netflix has more than 137 million customers with paid memberships globally. Additionally, the company produces original content with high quality that makes it accessible and facilitates a