Marketing Analysis Paper: Apple iPhone 6 Smartphone (Essay Sample)

IPhone 6s
Globally, the majority of people are relying on smartphones nearly for everything these days. Cell phones are not just for talking on the phone anymore. These all-in-one devices combine the mobile aspects of a mobile phone with the capabilities of a computer. Most people value smartphones as they relay status, style, and sophistication (Mooradian, & Ring).With the stiff competition within the smartphone, it is extremely vital for any company in cell-phone industry to reposition its brand well in the market. IPhone 6s, a product of Apple, will be used in this paper.
Q. Attributes of IPhone 6s
Apple iPhone 6 smartphone was launched in September 2014 (Rich, 2015). The phone has the following selling features:
* A 4.70-inch touchscreen displays with a powerful high-speed processor
* 3-D touch allowing users to press with different levels of force, which are sensed through the screen, to execute various commands.
* 12MP Camera yielding high quality, clear photos.
* Live Photos; captures a standard photo and also records a brief video automatically in the background.
* Finely tuned sounds.
* Best colour; glitzy gold colour that makes it more attractive to the customers
* Motion Wallpapers
The variables that have been chosen to develop the perceptual map, in this case, are the speed of the processor and fineness of sounds.
281940019558100499110010160High speed processor
30480002438400034385251524000405765035814000 Samsung Galaxy S6 edge D
IPhone 6s Sonny X-peria Z5
97155119240500 A B Not fine sounds tunes C D Fine sound tunes
Low speed processor
Fig 1: IPhone 6s perceptual map
NB these variables are neither dependent nor independents
Analysis of the perceptual map
Samsung Galaxy S6 Edge is the ideal phone for many consumers who loves its high processing speed probably because it takes them less time to save their images and videos. IPhone 6 is rated slightly below the Samsung Galaxy S6 by customers when it comes to its processing speed of images and other operations on the phone. Sonny Xperia Z5 has a less power processor compared to the previous two phone models. Ironically, Sonny Xperia Z5 is the most preferred smartphone by individuals when it comes to the refinement of the produced sound tunes. Samsung Galaxy S6 edge is not bad of in this element and people rank it second from Sonny Xperia Z5. IPhone 6s is however appreciated less in comparison to the previous two smartphone models on the fineness of sound tones it produces. The possible cause of slightly lower credit on the fineness of sound the iPhone 6s produces could be a case where the ringer volume is turned up full, and there is a slight crackling/distortion when playing sounds from the bottom external speaker. Apple’s technology could probably be unable to keep noise at competitive levels.
IPhone 6s Brand Repositioning