E-Business Social Media (Essay Sample)

E-business social media
Student’s Name
University Affiliation

For the purpose of this assignment, Biznik has been selected for analysis. To begin with, Biznik is a community comprising of small business professionals who desire to network their services by engaging in in-person interactions. Biznik was founded in 2005, and its CEO is Lara Feltin. Ideally, Biznik is a community of both job seekers and small businesses. Unlike other social networking sites, the site is not popular because it comprises on serious individuals who desire to collect information, ideas, opinions and discover opportunities (Evans, 2012). In light of the statement, the site is not designed for fun, but for active exchange of information.
The Biznik community benefits immensely from their membership. Many job seekers are given an opportunity to advertise themselves and possibly find well-paying jobs. Small business people also benefit because they get access to free consultation and ideas, which can assist in raising the standard of business operation. The site offers face-to-face communications for various events in many towns and cities. The social site also boasts being Google friendly. That means users can easily update their tags and Google summary of their profiles and control how they appear on search result. Higher participation grants the user better Google rankings because the summary is linked to every article they publish.
The site is designed to assist young entrepreneurs to access as much information as possible, without distractions. Immediately when one joins, there are various groups, whose members share a common interest. Such groups are instrumental in mentoring its members to become top-notch professionals just by creating a forum for sharing experiences and knowledge. The participants have an opening to chat and share information via posting articles. There are experts from various business fields, including business coaching and consulting, insurance, business startups, handling business stress and human resource specialists. Those experts posts articles regularly meaning that entrepreneurs benefit by accessing free information. Although most of the articles comprise of personal views, individuals who post them have been proven to have vast experience in the industry (Bhagwat, 2013). Thus, information they post is deemed to be accurate and reliable.
When one joins Biznik, the individual benefits from ample atmosphere necessary for engaging in serious business talks. Notably, in other social sites, there are various distractions emanating from advertisements, members posting unwanted content, spam and careless attitude. However, at Biznik all advertisements were eliminated to ensure that business professionals engage in serious collaboration with others around the globe. Biznik allows member entrepreneurs to find prospective customers by broadcasting their status update.
Since its inception, membership was free. Nevertheless, recently the entity began to charge for membership. In that way, it would ensure that people who join as members are serious individuals who want to collaborate with other like-minded professionals. Despite the charge, users can still offset the cost by the immense benefit they acquire from the site, including free advertising, free affiliates, and free information and coaching (Evans, 2012).
In the past, many people have been motivated to join Biznik because unlike other social sites, it is dedicated to providing an on-line forum for like-minded business professionals to collaborate. The site promises immense benefits to the users because it is purely made up of business professionals. Disruptions, which are commonly associated with other social sites, have been eliminated to ensure that participants enjoy an ample atmosphere for growth and development. Members are motivated to post their articles because the posts are connected with their summary, meaning that their Google rankings will improve considerably. Additionally, small businesses can save on their advertising costs because they can use their profiles to advertise and search for customers and affiliates. Small businesses can also hire new personnel without spending much on advertisement, because job seekers are also given a chance to create their profiles and reach out for potential firms.
Biznik has truly excelled in creating a business community because it remained focused to its main goal. The entity focused on providing in-person interaction and face-to-face networking events in major towns and cities. Many business-oriented sites have emerged, but failed to provide what busin...