SWOT ANALYSIS OF TATA MOTORS (Essay Sample)

TOWS analysis of Tata Motors Internal environment Strength (well-established brand, a wide range of vehicles produced, skilled personnel in management levels and sales). Weaknesses (lack of diversification in products, vehicles are relatively cheap comparing with the other brands) External environment Opportunities * Trust the people have in Tata brand of vehicles. * Negative economic growth. * Nano, an iPod a product of Tata S-O strategies- this involves combining the strengths and opportunities. Combination of the listed entities under this category can help in coming up with a well-established brand of vehicle that will cater to the needs of the people W-O Strategies * The Nano, an iPod is a product of Tata and can sell exceedingly well in the other parts of the world thus leading to its expansion of its market in the globe. Threats * The prolonged negative growth of the economy. * Environmental laws. * The stiff competition offered by the other companies who have maximized in the production of luxurious cars. S-T strategies * The company needs to abide by the environmental laws that are put in place to evade great cost of odds. * Use the expertise of the hired sales personnel in strategizing on ways of venturing the global markets W-T strategies * Tata produces the most affordable car during the negative economy growth periods in the globe or rather during recession thus can help minimize the weaknesses. SWOT analysis of Tata Motors Internal environment Strength weaknesses External environment opportunities S-O strategies- involves incorporation of the strengths and opportunities accrued by the company which includes the following; * Perfect engineering skills. * Outstanding design. * The successful launch of new. Products in the last five years. * Opening outlets to expand the brand of the company. S-W, Strategies This strategy involves surmounting the weaknesses with the opportunity the company has. Achievement of this strategy can be made through using the available strong financial to hire human resource and exclusive launch of the new products in different geog...