Technological Interaction: Social and Web Technology (Essay Sample)

Technological interaction
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Social and Web Technology
Social technology is the application of human intellect in digital resources to influence social activities. Consequently, Web technology defines the mode through which computers pass information through packages from multimedia. It is applied currently in many aspects of life due to its proficiency and speed. However, through the two forms, online marketing has been highly transformed by modifying movements and creating an immersive environment for individuals to work on. Technology, especially that online, has captured the attention of many fellows and thus influenced their decision-making process.
Creation of brand awareness. This refers to the strength by which a brand exists in the marketplace. The first overview a consumer comes in contact with online will encourage him or her on the next step to take. Behold gives consumers a sense of fluency and formation of the brand's occurrence, obligation, and constituent in the marketplace (Sharma, 2017). It is important to consider that brand awareness helps the consumer familiarize with the presence of products online. Therefore, purchasing a piece of equipment online highly depends on the approach the seller uses in capturing the buyer's attention.
The image of the brand in the market brings discernment. The reminder portrayed by a brand in a client's mind is affected by its personality. Marketers use the same personality to allow procurers to interact with the brand and clearly express themselves in association with the item (Wang, 2021).In addition, marketers can identify products and images appealing to buyers, unlike information such as creating awareness, appealing social operations, positive imaginings, ideas, feelings, and skills. Marketers must use these cheering conditions to petition for frequent buying of the products and customer dealings. The effort applied here will be equivalent to the outcome after that and is anticipated to be positive.
The overview on the quality of the brand. Alleged quality is the purchaser’s viewpoint on the brand as to whether the brand meets their potentialities or not. Nevertheless, consumers can view and evaluate items in terms of fit, form, and functionality, hence determining the need to purchase (Sharma, 2017). Additionally, descriptions of the products make it easier to generate short and long-term customer satisfaction. When the customer obtains quality satisfaction results, it ultimately results in retention of their loyalty to the product. Moreover, the marketer determines the prospects of the target market and designs a service delivery that either meets or exceeds target market expectations.
Promotion of brand loyalty. This is the ability of the buyer to recall previous familiarities with the variety at hand. Besides, this impression perceives the brand's quality, which contributes to trust-building hence endorsing brand loyalty. It deeply influences the consumer in that the brand imagery portrays itself in their minds anytime