Artificial Intelligence and Marketing (Essay Sample)
This essay seeks to outline and elucidate the numerous benefits of artificial intelligence in marketing. the essay also reflects on how artificial intelligence has revolutionized business models , sales processses and how companies attract consumers through prediction of consumer behavior and trends. ai plays a significant role in marketing via data collection on consumers and creating individual profiles that provide marketers with accurate information about customer tastes and preferences. the result is a tremendous increase in productivity and improved customer experience since artificial intelligence is time saving as opposed to human labor.
source..
ARTIFICIAL INTELLIGENCE AND MARKETING
Student Name
Course Name
Date
In today's fast-paced and digital-oriented world, artificial intelligence (AI) is increasingly becoming one of the most effective marketing outreach technologies. The AI has revolutionized the way companies attract and general leads. Artificial intelligence affects business models, customer service options, and sales processes, all of which have a significant impact on marketing. Predicting consumer behavior, personalizing products and services, and increasing productivity comprise the most significant potential impacts of AI today and in the future.[Joe Ciuffo, "Artificial Intelligence in Marketing," Artificial Intelligence and Machine Learning for Business for Non-Engineers, 2019, 71, doi:10.1201/9780367821654-6.]
To begin with, AI helps marketers understand customers' needs, as well as identify continually changing trends. They may do so through analyzing conversations between various potential consumers. Customers who can get the products and services they seek without explaining extensively to retailers are likelier to conduct business with the respective company repeatedly. Consequently, they can predict future behavior with increased accuracy. Retailers of various products and services gain from this interaction more than they otherwise would have. Moreover, customer experience is increasingly becoming more important than the price or quality of product or service. Increased use of AI may help marketers enhance this experience and boost their businesses in the process.[King, Using Artificial Intelligence in Marketing, 26.] [Lauren Donahue and Fatemeh Hajizadeh, "Artificial Intelligence in Cloud Marketing," Artificial Intelligence and
Other Topics:
- Bankruptcy and Bankruptcy Filing StepsDescription: Bankruptcy has hit various companies in the past few years. Companies have declared an inability to raise funds that can sustain the healthy running of their business activities. Bankruptcy is a state through which a company is unable to repay its ...2 pages/≈550 words| 3 Sources | Chicago | Business & Marketing | Essay |
- Effect of Pandemic on Consumer BehaviorDescription: Pandemics disrupt the consumer habits of buying and selling products, as they try to cope with the mandates set by the government. This leads to consumers developing new behaviors. In the past the consumer would go the shopping mall to buy the products they require, of late with the rise of covid pandemic ...1 page/≈275 words| 3 Sources | Chicago | Business & Marketing | Essay |
- Pandemics and their effects on customer behaviorDescription: A pandemic can be defined as an epidemic that occurs over a wide area, crossing international boundaries, and usually affects many people across the globe. Most pandemics are naturally occurring events....2 pages/≈550 words| 2 Sources | Chicago | Business & Marketing | Essay |
