Consumer Behaviour Business & Marketing Essay Paper (Essay Sample)

CONSUMER BEHAVIOUR
By:
Course:
Professor’s Name:
University:
City:
Date:
Consumer Behaviour
Consumer behavior involves studying of various types of organizations or individuals. Additionally, individuals learn the process of purchasing, consuming, and vending of items. Xiang, Magnini, and Fesenmaier (2015) assert that consumer behavior consist of clients’ reactions, which are both emotional and social. According to Zhao, et al. (2014), consumer behavior assesses the degree to which customers’ feelings and preferences affect their purchasing behavior. In addition, consumer behavior experts examine consumers’ features such as demographics and conduct in order to provide referrals. These professionals study such characteristics in order to understand people’s requirements.
Whether or not the Theory of Planned Behavior (TPB) is Culture Bound