Role of Corporate Financial Management in business planning (Essay Sample)

Role of Corporate Financial Management in business planning and strategy
This essay will discuss the role of corporate financial management for British Airways (BA). The essay is organised into three main sections. The first section will provide a brief overview of the company and discuss the role of corporate financial management in business planning and strategy at BA. The second section will identify the key elements of financial strategy for the Company followed by an analysis of the primary tools used to aid the management of BA in making decisions. The essay will conclude by providing a summary of the major findings.
BA is the leading player in the airline industry providing flights to over 170 destinations in 133 countries (British Airways Plc 2017). BA’s main operational base is in London with presence in Heathrow, Gatwick, and London City Airport (Burghouwt 2016). Although BA is a major player in the airline industry within the UK, it faces great challenge from rivals such as Virgin Atlantic as well as low cost carriers that offer direct flights within the UK (Piercy 2012; Truxal 2013). These forces require not only improved operational efficiencies for BA but also good corporate management to enhance BA’s competitiveness besides maximising returns for the shareholders.