Trader Joe (Essay Sample)

Any Business can be chosen
Example UHT milk Companies.
Contents page
• Introduction: this should include some background on the SME and entrepreneur(s). You may wish to include details such as the type of business, size, how long it has been trading, etc. Students should also give a brief account here of the research process (focusing primarily on the secondary data collection). The aims and objectives of the report, or the terms of reference, should be clearly spelled out and should obviously relate to the assessment brief above; with the 9 components.
• Findings: here the results of the research need to be presented. This section should follow along the lines of the aims and objectives highlighted in the introduction. The purpose in this section is to set out the elements covered as part of the research set out above. This should include the nature of the entrepreneur, the start-up process, the business concept and competitive advantage, the current level of demand the competitive environment, the growth and development of the business to date, the challenges of managing and running the SME, and your assessment of current growth and development strategy. Students should also highlight appropriate government support schemes that may be available to the business. In addition students should consider the extent to which the business has developed social or sustainability goals and whether there is opportunity to do so. Students are also expected to consistently support their work with reference to appropriate sources and course materials (cited in accordance with the Harvard referencing convention).
• Conclusions: this should follow logically on from the findings and provide a concise summary of them. No new information should be presented here.
• Recommendations: here students should present their proposals for the future growth and development of their SMEs and these should be costed, compelling and persuasive. Work should be supported with reference to appropriate sources.
• References and Bibliography: you should be discerning about your sources of information and ensure that all references conform to the Harvard convention.