Two Businessmen: International Investment (Essay Sample)

Writing
Two Businessmen: International Investment
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Introduction
It is necessary to understand the cultural and societal factors of a given population and know how they will influence business processes. For example, when doing international business, it is a major requirement to understand different cultures and how they might influence the operations of a business. Before starting a new business, it is necessary to carry out a feasibility study (Grabosky, 2003, p. 40). The study investigates the trends of a given society and tries to come up with workable options towards conducting a profitable business. Different populations have different cultural practices which influence their food types, lifestyles, and culture. These elements of society important to any business investor. The modern investor will always make sure he has studied these elements before investing in a new country.
Consultancy and International Business
Business consultants are relied and respected for their kind of advice they offer. These consultants are common in every industry to provide specific business opinions. These people offer international advice on how to go about business operations. Consultants are equipped with the necessary information concerning different business operations. The advice obtained from consultants range from information technology, marketing, cultural aspects, Human Resource Concerns, technical support and business leadership. More often than not, a person willing to invest in a new country will be required to travel widely and locate the best place to invest (Vemuri, 2006, p. 48). After the country to invest has been selected, the next thing is to study the culture, behaviours, economic situation and lifestyles of the people in the country. This is necessary in making good decisions for the business.
Someone willing to begin a new business in Australia should come up with the right decisions and considerations about the society’s culture and tradition (). Before starting an international business, it is mandatory to make sure all quality issues have been adequately addressed. For example, we have issues to do with consumer’s lifestyles, behaviours and trends. Also, a business investor should be interested to study food and lifestyle of the people to carry out profitable business by supplying the clients and customers with goods and services that fit their culture (Smith, 1997, p. 39). After travelling widely, the living styles and cultural trends of the people should be analyzed and the come up with a business idea that fits the given society.
From the above situation, the two businessmen will have to gang their efforts in studying the population and business trends. The consultant will be in a position of providing workable solutions after analysis the situation at hand. Since these people have experience in business and have been travelling around the world, they must have gained enough ideas and decisions on how to invest in international markets (Richard, 2009, p. 122). Business consultancy is seen as an important practice in offering appropriate business decisions before investing. The technical advice ranges from business investment, product and service promotion, marketing practice, improving consumer awareness and promotional overall performance. A consultant will provide useful information about a given society and how to maximize profits (Mattsson, 2005, p. 54). Studies show that a business will show positive performance depending on how the culture, lifestyle and food consumption of the population has been studied.
Conclusion
A tactical approach is needed every time a new investment is to be made. From our scenario, we note that we have two businessmen who have a lot of experience after travelling far and wide. One of them is a consultant and the other is a person willing to start a new business in Australia. During their travel, it was necessary for the two to study the culture, food and lifestyle of the Australians (Densten, 2001, p. 68). After doing the study, definitely they would understand these people and make quality decisions before investing in the country.
Understanding people’s culture is necessary because the most appropriate business will be invested. Such a business should be able to supply the people with goods and services that are significant to their culture (Gibson, 2008, p. 80). This promotes the consumption of the services or products of the business. Also, a feasibility study will be able to establish the lifestyles of the people. All the products and services should be in accordance with the people’s way of life.
Although the second person is willing to invest in Australia, chances remain high that the decisions arrived at after travelling into different countries might prefer another location. The reason for this is because the role of every business is to realize the greatest profits. Therefore, before any decision to invest internationally has been made, it is always important to analyze the country, the people, their culture and lifestyle (Williams, 2007, p. 63).
Another important thing is considering the government’s influence and impacts it can have on the business. Some governments impose restrictive conditions discouraging international partners from investing in their country (Collins, 2008, p. 71). Also, other factors such as insecurity and political instability should be considered and studied by any individual willing to invest in a given country. A prosperous business will only be realized when there is political stability and security.
As we have noted, when starting a new business in an international destination, there are several issues that s...