Debenhams Strategy Selection and Evaluation (Essay Sample)

DEBENHAMS STRATEGY SELECTION AND EVALUATION
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Introduction
Business strategies refer to the methods or plans used by companies in conducting different functions in their business operations. It is the responsibility of the company managers to formulate as well as implement the most appropriate strategy to enable it to compete effectively and thrive in its environment. It also requires the efforts of the entire company to achieve the preset goals. For this to be achieved, it is important for the company to view the corporate level strategy as it is accountable for definition of the market and also helps in deciding on which markets to compete as well as the geographical regions to function in. This document mainly focuses on Debenhams Company by evaluating the corporate level strategies. It gives a brief explanation of the strategies and then recommends the appropriate strategy that can be embraced by Debenhams Company.
Brief Description of the Company
Debenhams is a British retailer that operates under the department store format in the United Kingdom, Denmark and Ireland. It also operates other franchise stores in other nations. It was founded as a single store in London in the eighteenth century but remarkably, it has grown to more than 160 shops that cover more than 10 million square feet of retail space throughout the UK and Ireland. Its franchise stores are mainly in Philippines and other countries (Debenhams 2012). Currently, the company has been ranked the second largest department store in the UK. In the corporate level strategy, some of the strategies that can be used in running firms include vertical integration, horizontal integration and strategic outsourcing (DuBrin 2008). This document will however spotlight on strategic outsourcing and horizontal integration.
Strategic Outsourcing
Outsourcing basically refers to contracting out a business operation to a provider outside the business unit. Companies outsource their products, not for economic gain, but for
Reference List
Debenhams 2012, Debenhams, viewed 23 January 2012, .
DuBrin, A 2008, Essentials of management, Cengage Learning, New York.
Frank, AG 2000, ReOrient: global economy in the Asian age, University of C...