Comparing the Marketing Strategies of Two Rival Firms (Essay Sample)

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Comparing Loki USA against Adidas its Peers
Loki USA is perhaps one of the fastest developing companies in the United States today. Started in 1997, the company has grown to be a popular clothing line not just in the US but also in countries like Canada, Japan, and China. The clothing line remains high-performing despite fierce competition in its market niche. Loki USA operates in a market that is defined by popular multinational entities like Adidas, Nike and Puma, which have existed for many years now. However, despite it being relatively new and young in the market, Loki remains profitable and its levels of success have indeed exceeded what many startup clothing line companies have failed to achieve in many years, especially given the levels of competition in that market. The current editorial compares Loki USA and Adidas, a Germany multinational that operates in many other countries including the United States.
Although it is undisputable that Adidas is a larger company than Loki USA, it is true to say that the latter is far much innovative than the former. The claim is informed by the fact that Adidas employs far much expensive marketing strategies whose cost exceed that of the marketing tactics employed by Loki USA. For instance, Adidas’ marketing campaigns employ renowned sports stars with the aim of attracting customers to the clothing line. On the other hand, Loki USA relies on innovative strategies that tend to focus more on the appeal of customers rather than the popularity of the personalities used in advertisement campaigns. In this light, Loki can be described as a company that uses some of the most effective marketing campaigns in a niche where starts-ups that fail to innovate literally die off within just a few months or years of operation.
Apparently, Loki USA deals with clothing that is meant for outdoor sporting events performed in varied weathers. Consequently, the company offers products that are responsive to the temperature demands of the areas in which their customers intend to use the attires that they purchase. Loki USA has, therefore, endeavored to produce the sports gear that enhances and improves temperature levels on their own, and as per the customers’ tastes. Innovatively, the products of Loki USA lower temperatures on they own by use of the vent technology which the company’s products are installed with. It is clear that the level of innovation that Loki USA has employs in its products is far much effective than that employed by Adidas or any other company that develops and produces attires for events that require physical and aggressive participation by users. From this perspective, it is evident that Loki USA beats Adidas or any of the other popular sports attire businesses operating anywhere in the world today.
Additionally, Loki USA operates in a number of countries, which leads to the conclusion that it is also a multinational company, just like Adidas. The firm operates in Japan, Canada and China while also aiming to expand to other markets across the globe. Just like in the USA, Loki is performing positively in the aforementioned countries and it is expected that it will meet, and perhaps exceed, both financial and market development expectations in future years. Taking from the challenges that the company has gone through ever since it was established in 1997, Loki USA is poised to effectively mitigate its challenges in future regardless of the country in which it intends to operate. Apparently, Loki is currently at a better financial position than it was in its early ye...