Does Having Technology Enhance or Hurt Chances for Success in business? (Essay Sample)

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Does Having Technology Enhance or Hurt Chances for Success in a business?
The debate on whether incorporating technology in business processes benefits or causes more harm is widespread. Does a business benefit more from technology? With use of Zara fashion as a case study, this paper will examine the role of technology in business success.
Adoption of technology can enhance supply chain efficiency leading to better service delivery and higher margins. Technology enables Zara to design new items and deliver them to different stores globally in 4 to 6 weeks, make modifications in 2 weeks, and achieve 12 inventory-turns a year (Sanders 35). This is more efficient and competitive compared to rivals that have about 3 to 4 turns a year. At the same time, technology enables them to deliver different 12,000 unique items each year to different client sets (Roll 1). This efficiency has a number of benefits to a business; first, it drives factory scheduling as short-term focused orders enhance accuracy in production and market forecast. Second, pricing of items will be based on market demand as opposed to manufacturing, enhancing profitability.