Implementation Of Technology In Business Business & Marketing Essay (Essay Sample)

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Implementation of Technology in Business on the Example of Zara
Zara is one of the most world recognizable brands due to the positive influence of information communication technologies, which promote their trademark, as well as the customer relationship management systems.
Information communication is the first key to Zara’s success as it affects strongly the development of its effective selling strategy. The “living fashion” plan implemented at Zara means that the company focuses on redesigning new output lines every two weeks (García-Álvarez 998). Such a strategy has been developed by the means of co-learning from the application of the information and communication technologies. The received infromation contributes greatly to successful knowledge management operation (Malafe and Fahime 196). For example, the knowledge management benefits the company through elimination of barriers in communication in the process of gathering, storing, and exchanging information (Malafe and Fahime 198). The combination of wisely-used technologies helps Zara significantly increase its performance.