Tata Motors Business & Marketing Essay Research Paper (Essay Sample)
Business: Tata Motors is one of the largest car manufacturers in India, but it also owns the Jaguar and Land Rover brands. If Tata wants to expand its presence in the United States, what strengths, weaknesses, opportunities, and threats (SWOT) are likely to affect the company’s plans?
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Expanding Tata Motors in the U.S.
Tata Motors is the largest Indian conglomerate whose name is also associated with brands like Jaguar and Land Rover. Its product can be traced around the globe, but its domination is mainly evident in India and other Asian nations. Though not highly popular, the brand has been available in the United States of America since 1945, when Tata opened its first showroom in Manhattan New York City (Mitra 1). If the company plans to expand its market share in the U.S., there are many opportunities to exploits as well as threats and weaknesses to work on to be competitive enough. This paper explores the strengths, weaknesses, opportunities, and threats upon Tata's initiative.
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