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Pages:
2 pages/≈550 words
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2 Sources
Level:
MLA
Subject:
Business & Marketing
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Essay
Language:
English (U.S.)
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MS Word
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Topic:
Market and nonmarket strategies. Market and nonmarket strategies (Essay Sample)
Instructions:
Describe market and nonmarket strategies. Explain the significance of a nonmarket strategy
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Market and Nonmarket Strategies
Business organizations operate in a highly volatile environment characterized by competition and uncertainties. For this reason, it is very important that managers of such organizations take adequate time to plan, devise and implement practical strategies that enhance firm performance and sustainability. Among different types of business strategies, market as well as non-market strategies are popularly used to keep stakeholders satisfied while also improving organizational profitability.
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