How can Marketers use Social Media to promote their Products or Services? (Essay Sample)

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How can Marketers use Social Media to promote their Products or Services?
In the recent times, companies have moved their attention from the traditional ways of advertisement to embrace modern technology-supported advertising channels. This has been motivated by their growing desire to promote brand, products, or services, not only within the countries of their operation, but all over the world (Hoelzel). Social media being the most admired and embraced modern channel of advertising, marketers are seeking ways through which to learn how to use these technological innovations. Different authors are taking advantage of the high demand for the knowledge, to write different articles suitable for educating marketers on how to go about marketing in social media. In the article, “How to Use Social Media to Make Sales,” by Smith, in the Forbes Magazine, the author has focus on explaining the various steps marketers can follow in making successful advertisements in different social media platforms that focus on promoting product communication strategies. Accordingly, the article has discussed the common marketing opportunities available in some of the biggest social media platforms such as blogs, Facebook, Tweeter, Pinterest, LinkedIn, and Instagram.
The author has presented the article in ways that makes it interesting. He has used step-by-step outline through which marketers can engage in social media advertising and this makes it easier to understand whatever is being propagated through the article. Throughout the article, the author has incorporated some various facts, which are primarily from expert marketers. For instance, the article explains how social media can be used to target specific market niche, where a company can advertise a certain product to a particular market segment. It allows companies to have access to a wide range of market segments as people of different ages exist online. This makes the article rich in reliable content. The article has gone deep in explaining the most important strategies through which a social media marketer can utilize to make a marketing campaign successful. The use of groups and product pages can be used to create market segments that can make it easier to the marketer to communicate with the potential customers. The use of a real life example of how, a marketer has managed to use such social media utilities to promote sales makes, the article more interesting because this inspires and motivates the reader to want to know more.
Through her article, Smith has used various marketing advices to provide an insight on how marketers can benefit from social media in promoting sales. She has outlined several social media platforms that are suitable in promoting sales, besides advising on various factors that marketers need to consider when selecting the best social media platforms that suit their marketing needs. For instance, the author has explained how a marketer can connect with customer using Facebook and blog by sharing ideas and other relevant content that can help customers understand better about what is being sold. Social media platforms allow direct communication with instant feedbacks, which enhances business-consumer relationship. The article has clearly outlined how marketers can determine the best ways to connect with customers, how to represent oneself in a s...